Happy Ginger Ale Boemo ba Sejo se Nowang ka Wen Liu and Jiayi Sun

Moralo oa Happy Ginger Ale Boemo ba Sejo se Nowang ka Wen Liu and Jiayi Sun ke mohlodi oa khau e hlomphehang haholo ya 2020 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

SileveraPhuthelo· 2020

Happy Ginger Ale Boemo ba Sejo se Nowang

ka Wen Liu and Jiayi Sun

Moreki: Shenzhen Oracle Creative Design Co., Ltd

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Phuthelo

29,033

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #88703

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Happy Ginger Ale Boemo ba Sejo se Nowang

Happy Ginger Ale ke moralo oa ho paka bakeng sa seno sa ginger se rekisoang ka har'a lithini tsa aluminium. Thini ka 'ngoe e lekana bolelele ba limilimithara tse 115, bophara ba limilimithara tse 66 le bophahamo ba limilimithara tse 66. Setšoantšo se ka sehloohong ke setšoantšo se takiloeng ka letsoho sa libapali tse 'nè tse bitsoang Ginger Man, Ginger Lady, Ginger Grandma le Ginger Kid. Libapali tsena tse 'nè li emela banna, basali, batho ba baholo le bana. Sebapali ka 'ngoe se tšoere thini 'me se bontša ponahalo e khotsofetseng. Setaele se bonolo le se phelang se ikemiselitse ho aha kamano ea maikutlo le ho memela bareki hore ba latsoe tatso ea ginger.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Happy Ginger Ale Boemo ba Sejo se Nowang ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Happy Ginger Ale Boemo ba Sejo se Nowang e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Happy Ginger Ale Boemo ba Sejo se Nowang ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The idea of producing a ginger beverage packaging design is I expect the design could increase a greater willingness to taste this unique flavor of the beverage. The design has four representative people who are men, women, old and young. The picture of those four characters hold beverage cans respectively. Their face blushed faintly and present a satisfying state in my designed picture. I expect that consumers could turn out an emotional connection when they see this series of packaging on the market. The illustration on the beverage jar seems to say to the consumer, "Can you give it a try?" I believe the emotive interaction is a unique part of the design.
Boholo le Phuthelo: The packaging size is 115mm in length, 66mm in width and 66mm in height.
Lithegi: Ginger Beverage, For Young and Old, Relaxing, Illustration, Beverage Packaging
Theknoloji ya Tlhahiso: The design material is made of aluminum can.
Phephetso ya Moralo: In the initial stage of the project, I have not to search a proper breakthrough point for a promotion perspective of ginger beverage. Because of a biased of ginger beverage seems to show up in China. Therefore it is hard to find a ginger beverage that is produced by the Chinese manufacturer. As ginger is generally using as a cooking condiment or medicinal material appears in our daily life but not a daily drink. However this type of drink is a popular selling product as Coke and Sprite at abroad. I used to have resisted the flavor of ginger after attracted by the unique taste of the ginger drink. Therefore I would like to do an experiment to design a lively effect of the drink. To make a difference from the graphic design of traditional advertising graphic design I would like to express a relaxing picture of hand drawing. It encourages people to get interested in the product and then they would be willing to taste.
Dipatlisiso: Although a ginger beverage is very popular in the overseas market. However the Chinese consumer seems to resist for the ginger drink without tasting. As they consider a ginger beverage would be an astringent taste as ginger soup. The design of four figures illustration represents to the men and women, old and young. I expect that consumer can turn out an emotional connection when they see this series of packaging on the market.
Kgothaletso: The inspiration comes from I tasted the ginger drink and impressed by its taste when I studied abroad. Moreover it is a rarely seen ginger drink in the Chinese market. The taste of the ginger beverage is refreshing and sweet. The ginger beverage is suitable for both young and old people. Thus I would like to design packaging for a ginger beverage in order to attract more people to taste this drink.
Nako ya Projeke: The project started in April 2018 in Shanghai and finished in December 2018 in Shanghai.
Tsamaiso ya Mosebetsi: The illustration of the figure image is the main visual of the packaging design. Because I would like to highlight an actual connection with the consumers by the design. In the creative process, I decided to apply a simple and vivid effect on the design image. The design could tell a story in the simplest and most straightforward way. I applied four representative characters in the main image of the design. They are named as Ginger Man, Ginger Lady, Ginger Grandma, Ginger Kid. The packaging design style of beverage is suitable for all ages.
Litho tsa Sehlopha: Designer: Wen Liu
Designer: Jiayi Sun
Designer: Weijie Kang
Litlotla tsa Setshwantsho: Image #1: Creator Wen Liu, Happy Ginger Ale, 2018
Image #1: Illustrator Jiayi Sun, Happy Ginger Ale, 2018
Image #1: Creator Weijie Kang, Happy Ginger Ale, 2018