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Mi Sports Bluetooth Headset Mini Mosebetsi wa Sehlooho: Sepakete sa Headset ka Xiaomi

Moralo oa Mi Sports Bluetooth Headset Mini Mosebetsi wa Sehlooho: Sepakete sa Headset ka Xiaomi ke mohlodi oa khau e hlomphehang haholo ya 2020 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.


TšepePhuthelo· 2020

Mi Sports Bluetooth Headset Mini Mosebetsi wa Sehlooho: Sepakete sa Headset

ka Xiaomi

Moreki: Xiaomi

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Phuthelo

14,642

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #89167

Mebala

Moralo

Mabapi le Mi Sports Bluetooth Headset Mini Mosebetsi wa Sehlooho: Sepakete sa Headset

Mongolo wa Buka: Mi Sports Bluetooth Headset Mini ke sepakete se entsoeng bakeng sa headset ea Bluetooth ea lipapali. Ka pele ho sepakete ho bonahala feela likarolo tsa tsebe le seluli sa taolo, athe kheible e ipatile. Tray ea PET ka hare e tšoara headset sebakeng sa eona, athe qobo ea pampiri e etsa sekhopo sa ka ntle. Ha u e talima u le hōle, likarolo tse peli tsa tsebe li bonahala eka ke mahlo, athe seluli sa taolo se bonahala eka ke molomo. Mebala e kentsoeng le lintlha tse hatisitsoeng li fetola sepakete ka seng sebōpeho sa sefahleho sa emoji se nang le pontšo e fapaneng. Moralo o ikemiselitse ho hohela bareki ba banyenyane ka theko e tlaase ea tlhahiso.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

Mi Sports Bluetooth Headset Mini Mosebetsi wa Sehlooho: Sepakete sa Headset ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Mi Sports Bluetooth Headset Mini Mosebetsi wa Sehlooho: Sepakete sa Headset e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Mi Sports Bluetooth Headset Mini Mosebetsi wa Sehlooho: Sepakete sa Headset e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang
This is a low-profile product that targets the lower end of the sports headset market. So it is the designer's task to add an element of fun to its packaging, using the language of the younger generation to appeal to them, emoji comes to mind. The headset and controller can also be viewed as the eyes and mouth of an emoji icon. The packagings become emoji icons with different emotions.
Boholo le Phuthelo
dimension height 79mm, Length 110mm, width 28mm
Lithegi
Handset, electronic, emoji, packaging, colorful
Theknoloji ya Tlhahiso
The visual design require to hide the wires, only leave the headset and controller out. Therefore the packaging structure design must consider how to hide the wires and still keep the whole packaging structure solidly. By using PET tray inside and a paper cover outside, the front of the packaging only shows the handset and controller.
material: Paper, PET
Phephetso ya Moralo
As the target audiences are 18 to 29 year-olds, the design should make the products most close to the trendy of young's culture.
Dipatlisiso
Mi Sports Bluetooth Headset Mini is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 12.9 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the design task to add some attractive elements to its packaging and make it outstanding from the shelves.
Kgothaletso
In current China, for phone chatting, the young generation use a lot of picture formed emoji to chat to each other, instead of typing words. To make this low-profit product more easier to approach young generation, our design strategy is to use the language of the younger generation to appeal to them-emoji comes to mind.
Nako ya Projeke
The project started in April 2018 and finished in April 2019 in Beijing, China
Tsamaiso ya Mosebetsi
Emoji is an amazing way of communication-a single emoji can encompass so many different meanings. From a distance the shell of the headset are just blocks of black, but it can also be viewed as the eyes of an emoji icon; similarly the controller becomes the mouth. With additional decorations and colors, the packagings become emoji icons with different emotions.
Diphatente
Copyrights belong to Xiaomi, 2019
Litho tsa Sehlopha
Design director: Lu Chen
Packaging designer: Weijie Jiang
Packaging structure design: Zhizhuang Song
Litlotla tsa Setshwantsho
Image #1:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge

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