Moralo oa Mi Sports Bluetooth Headset Mini Mosebetsi wa Sehlooho: Sepakete sa Headset ka Xiaomi ke mohlodi oa khau e hlomphehang haholo ya 2020 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.
TšepePhuthelo· 2020
Mi Sports Bluetooth Headset Mini Mosebetsi wa Sehlooho: Sepakete sa Headset
ka Xiaomi
Moreki: Xiaomi
Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Phuthelo
Mohlodi oa Khau ea Netefaditsweng
Netefatsa Boemo ba Khau bakeng sa #89167Moralo
Mabapi le Mi Sports Bluetooth Headset Mini Mosebetsi wa Sehlooho: Sepakete sa Headset
Mongolo wa Buka: Mi Sports Bluetooth Headset Mini ke sepakete se entsoeng bakeng sa headset ea Bluetooth ea lipapali. Ka pele ho sepakete ho bonahala feela likarolo tsa tsebe le seluli sa taolo, athe kheible e ipatile. Tray ea PET ka hare e tšoara headset sebakeng sa eona, athe qobo ea pampiri e etsa sekhopo sa ka ntle. Ha u e talima u le hōle, likarolo tse peli tsa tsebe li bonahala eka ke mahlo, athe seluli sa taolo se bonahala eka ke molomo. Mebala e kentsoeng le lintlha tse hatisitsoeng li fetola sepakete ka seng sebōpeho sa sefahleho sa emoji se nang le pontšo e fapaneng. Moralo o ikemiselitse ho hohela bareki ba banyenyane ka theko e tlaase ea tlhahiso.
Kamohelo
Mabapi le Moputso oa Tšepe oa A' Design Award
Mi Sports Bluetooth Headset Mini Mosebetsi wa Sehlooho: Sepakete sa Headset ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Mi Sports Bluetooth Headset Mini Mosebetsi wa Sehlooho: Sepakete sa Headset e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Mi Sports Bluetooth Headset Mini Mosebetsi wa Sehlooho: Sepakete sa Headset e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.
Ka Mora Moralo
Sete ya Boraditaba
Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.
- Boleng bo Ikhethang
- This is a low-profile product that targets the lower end of the sports headset market. So it is the designer's task to add an element of fun to its packaging, using the language of the younger generation to appeal to them, emoji comes to mind. The headset and controller can also be viewed as the eyes and mouth of an emoji icon. The packagings become emoji icons with different emotions.
- Boholo le Phuthelo
- dimension height 79mm, Length 110mm, width 28mm
- Lithegi
- Handset, electronic, emoji, packaging, colorful
- Theknoloji ya Tlhahiso
- The visual design require to hide the wires, only leave the headset and controller out. Therefore the packaging structure design must consider how to hide the wires and still keep the whole packaging structure solidly. By using PET tray inside and a paper cover outside, the front of the packaging only shows the handset and controller.
material: Paper, PET - Phephetso ya Moralo
- As the target audiences are 18 to 29 year-olds, the design should make the products most close to the trendy of young's culture.
- Dipatlisiso
- Mi Sports Bluetooth Headset Mini is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 12.9 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the design task to add some attractive elements to its packaging and make it outstanding from the shelves.
- Kgothaletso
- In current China, for phone chatting, the young generation use a lot of picture formed emoji to chat to each other, instead of typing words. To make this low-profit product more easier to approach young generation, our design strategy is to use the language of the younger generation to appeal to them-emoji comes to mind.
- Nako ya Projeke
- The project started in April 2018 and finished in April 2019 in Beijing, China
- Tsamaiso ya Mosebetsi
- Emoji is an amazing way of communication-a single emoji can encompass so many different meanings. From a distance the shell of the headset are just blocks of black, but it can also be viewed as the eyes of an emoji icon; similarly the controller becomes the mouth. With additional decorations and colors, the packagings become emoji icons with different emotions.
- Diphatente
- Copyrights belong to Xiaomi, 2019
- Litho tsa Sehlopha
- Design director: Lu Chen
Packaging designer: Weijie Jiang
Packaging structure design: Zhizhuang Song - Litlotla tsa Setshwantsho
- Image #1:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
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