HuangRan Motjeko oa Veine by Lynn Tsang is a highly esteemed winner of the very prestigious 2020 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.

BoronsePhuthelo· 2020

HuangRan Motjeko oa Veine

by Lynn Tsang

Client: Lynn Tsang

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

11,274

Verified Award Winner

Verify Award Status for #98044

View at A' Design Award Press Release Award Badge

Colors

The Design

About HuangRan Motjeko oa Veine

HuangRan ke sepakete sa mofuta oa veine ea raese ea Sechaena. Moralo o hlahisa bahalaledi ba bane ba khale ba litšōmo tsa Sechaena: Drakone e Tala, Tau e Tšoeu, Nonyana e Khubelu-tšehla le Khutlo e Ntsho. Setšoantšo se etsang joalo ka motho se kopantsoe le lintlha tsa 'mino oa opera oa Sechaena ho fa litšoantšo sebōpeho se secha se ikhethang se reretsoeng ho hohela bareki ba bacha. Botlolo e 'ngoe le e 'ngoe har'a tse nne e emela mohalaledi a le mong, 'me bahalaledi ba hatisitsoe ka har'a lebokose la limpho ho emela mahlakore a mane. Lebokose le sebelisa sekoahelo se ka holimo le se ka tlaase, se nang le libaka tse chekiloeng tse eketsang botebo.

The Recognition

About the Moputso oa Boronse oa A' Design Award

HuangRan Motjeko oa Veine ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. HuangRan Motjeko oa Veine e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. HuangRan Motjeko oa Veine e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Packaging use anthropomorphic methods combined with elements of Chinese opera to create a new image of the four patron saints. With fashionable design methods, The Packaging subvert their stereotypes in people's minds, so that they can attract young consumers.
Dimensions & Packaging: The outer box:220mm x 160mm x 160mm
Tags: Chinese fashion style, Rice Wine, Packaging Desgin, Preaker, HuangRan, Patron Saint
Production Technology: Printing with Silver foil paper, Matt Lamination, UV Coating, Hot Stamping, punctured, Painted glass bottles. The corresponding part of the outer box is hollowed out to make the packaging more layered.
Design Challenge: There's a lot of detail in the design. Consider a lot of material and printing process in the design, Make the packaging produce the best effect while controlling the cost reasonably.
Research: Chinese traditional rice wine quality is very good, but the packaging rough inferior, hope that through the fashion design of the Chinese culture, change its humble and poor impression, let modern young people understand it and accept Chinese culture.
Inspiration: Staying up late. poor sleep and high pressure have become the label of contemporary young people.The patron saint series is the health-focused product of Huangran Wine. The Green Dragon, the White Tiger, the Vermilion Bird and the Black Tortoise are the patron saints in ancient Chinese mythology. which coincided with the demands of the product.
Project Duration: The project started in September 2019 in Changsha and finished in February 2020 in Changsha.
Operation Flow: The packaging design focuses on its main visual pattern, In the process of creative execution, the design focus is on the combination of various components of illustrations with different printing techniques. Make the details of package illustration more endurable.
Team Members: Design Director:Lynn Tsang
Designer:Sha Shen