Be Er Xiang Twelve Constellations Mosebetsi wa Sehlooho: Sepakete sa Peo ya Sunflower by Sun Linlin and Zhou Jingkuan

Be Er Xiang Twelve Constellations Mosebetsi wa Sehlooho: Sepakete sa Peo ya Sunflower by Sun Linlin and Zhou Jingkuan is a highly esteemed winner of the very prestigious 2020 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.

BoronsePhuthelo· 2020

Be Er Xiang Twelve Constellations Mosebetsi wa Sehlooho: Sepakete sa Peo ya Sunflower

by Sun Linlin and Zhou Jingkuan

Client: Be Er Xiang

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

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The Design

About Be Er Xiang Twelve Constellations Mosebetsi wa Sehlooho: Sepakete sa Peo ya Sunflower

Mongolo wa Buka: Be Er Xiang Twelve Constellations ke moralo wa sepakete sa peo ya sunflower o entsoeng bakeng sa mophato o mocha. Sejana se entsoe ka tinplate e nang le mokotla oa polasetiki ka hare, 'me litšoantšo li hlahisoa ka phetiso ea mebala e mene. Sepakete ka seng se lekana 100 milimithara ka bophara le 150 milimithara ka bolelele. Litšoantšo tsena li kopanya linaleli tse leshome le metso e 'meli (twelve constellations) le mekhoa ea sunflower. Sehlooho sa linaleli se khethiloe hobane e le taba e tsebahalang har'a bacha. Sepheo ke ho fa mophato o mocha ponahalo e ikhethang le ho hohela bareki ba bacha.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Be Er Xiang Twelve Constellations Mosebetsi wa Sehlooho: Sepakete sa Peo ya Sunflower ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Be Er Xiang Twelve Constellations Mosebetsi wa Sehlooho: Sepakete sa Peo ya Sunflower e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Be Er Xiang Twelve Constellations Mosebetsi wa Sehlooho: Sepakete sa Peo ya Sunflower e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a sunflower seed packaging designed for the newly created brand BE ER XIANG. The illustration of the twelve constellations combined with sunflowers is special and makes the packaging attractive.
Dimensions & Packaging: Diameter: 100mm, height: 150mm
Tags: Twelve constellations, BE ER XIANG, packaging
Production Technology: Tinplate, plastic bag, four-color printing.
Design Challenge: Constellation is a topic often talked about by young people. How to integrate the culture of constellation into the design of packaging illustrations of sunflower seeds requires a clever combination.
Research: A package design that can attract consumers can better promote the sale of goods. Using unique illustrations to represent the twelve constellation elements that young consumers like, it can better make this newly created brand pay attention to and generate consumption for consumers.
Inspiration: In order to attract young consumers to pay attention to this new brand, the theme of packaging design is linked to the twelve constellations that young people like, and unique illustration elements are used to make the packaging look special, which can make young people have a desire to buy.
Project Duration: The project started in May 2019 in Shenzhen and finished in July 2010 in Shenzhen, and was Being sold in Inner Mongolia in January 2020.
Team Members: Creative Director: Zhou Jingkuan
Designer: Sun Linlin
Illustrator: Cai Dali
Image Credits: Sun Linlin and Zhou Jingkuan, 2019