Utobeera Umsebenzi Osemgangathweni: Ipakheji Yebhiya Yeziqhamo ngu-Jansword Zhu

Uyilo olubizwa ngokuba yi-Utobeera Umsebenzi Osemgangathweni: Ipakheji Yebhiya Yeziqhamo olwenziwe ngu-Jansword Zhu ngumwini obekekileyo webhaso elinobukhazikhazi le-2020 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IntsimbiIpakheji· 2020

Utobeera Umsebenzi Osemgangathweni: Ipakheji Yebhiya Yeziqhamo

ngu Jansword Zhu

Umxhasi: Jansword zhu

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Ipakheji

15,454

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#102296

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Utobeera Umsebenzi Osemgangathweni: Ipakheji Yebhiya Yeziqhamo

Umbhalo Wencwadi: I-Utobeera lulwakhiwo lwepakheji yebhiya yeziqhamo. Igama elithi Utobeera lachukunyiswa ligama elithi Utopia, kwaye libonisa amaxabiso ephawu njengokulingana, amalungelo oluntu, ukwahluka, ubuqu obungafaniyo, kunye nothando. Iimfanekiso ezine ezaziwayo ezivela kwimbali yobugcisa ziphinde zichazwe ngesitayile sokuzoba se-psychedelic: indoda enomnqwazi kaRene Magritte, intombazana enxibe ilokhwe yamaTshayina, uBacchus, uthixo wewayini, kunye nothixo wamaTshayina wobomi obude. Isiqhamo ngasinye kwimisebenzi yobugcisa yantlandlolo sitshintshwa yimifanekiso yesiqhamo yedijithali. Uyilo lubhekisela kwinkcubeko ye-cyberpunk kwaye lusebenzisa imibala ye-Pantone kunye nokucinezelwa kwefoyile.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Utobeera Umsebenzi Osemgangathweni: Ipakheji Yebhiya Yeziqhamo ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Utobeera Umsebenzi Osemgangathweni: Ipakheji Yebhiya Yeziqhamo iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Utobeera Umsebenzi Osemgangathweni: Ipakheji Yebhiya Yeziqhamo iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The name “Utobeera” was inspired by the word“Utopia”, which shows the value of the brand : equality, human rights, diverse, unique and love. Four famous figures in art history was applied and been turned into a tipsy illustration style “Psychedelic Art”. They are hat man by Rene Maggritte, a girl in Chinese dress, the god of alcohol Bacchus and The god of Longevity in China. Each fruit figure in original work has been replaced by an another digital style fruit figure to make it controversial.
Imilinganiselo nePakishini: 50mm*50mm*210mm
Iithegi: Fruitbeer, Ale, Utopia, illustration, fruit, Cyberpunk, pop
Ubuchwepheshe Bokuvelisa: Pantone color used, foiled press
Umngeni Woyilo: Concept of the illustration
Uphando: The trend research of Youngers.
Inkuthazo: The whole design has a strong hint on Cyber Punk Culture, which tends to attract cool young consumers and reflect the digital and incredible age.
Ubude Beprojekthi: The project started in August 2019 and finished in February 2020 in Beijing, Shanghai, Handan
Ukuhamba Komsebenzi: The key frame proceeding illustrations.
Iipathenti: Copyrights belong to Utobeera and Jansword zhu.
Amalungu Eqela: Art Director: Jansword Zhu
Designer: Sola Wang, Ma Deqiang
Illustrator: Jansword Zhu
Consultant: Li Qing
Account Manager: Jinn Liu
Photographer: Chenglong Zhang