Birds and Coffee Ukupakishwa ngu-Kristina Pacesaite

Uyilo olubizwa ngokuba yi-Birds and Coffee Ukupakishwa olwenziwe ngu-Kristina Pacesaite ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IsilivereIpakheji· 2021

Birds and Coffee Ukupakishwa

ngu Kristina Pacesaite

Umxhasi: Kavos gurmanai

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ipakheji

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Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#106477

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Birds and Coffee Ukupakishwa

Yonke imveliso ifanelwe ukupakishwa okufanelekileyo. Ngokuphuhlisa le phakheji, umyili uncede inkampani ephumeleleyo yokosa ikofu ukufikelela kubantu abatsha abaxabisa ikofu esemgangathweni yeprimiyamu kwaye bayikhathalele imvelaphi yayo. Ngokubonelela ngenkangeleko entsha yokupakishwa, umyili wayezama ukonyusa ixabiso lekofu eyenziwe ngesandla evela phantse kuwo onke amazwekazi. Isigqibo sokusebenzisa imizobo yeentaka yelizwe ngalinye sasisekelwe kubume bayo obuhle kunye nemvakalelo eyenziwe ngesandla abayinika imveliso yokugqibela. Iphepha le-Kraft kunye nombala omdaka omnyama wemifanekiso nazo zisebenza injongo efanayo.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Birds and Coffee Ukupakishwa ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Birds and Coffee Ukupakishwa iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Birds and Coffee Ukupakishwa yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The project manifests the craftsmanship of coffee roasters by providing the handmade look of the packaging that shows the birds of each country. The dark brown color of the illustrations gives a unique feeling to the product.
Imilinganiselo nePakishini: Kraft doypack 160X230X40mm
Kraft bag 145X340mm
Iithegi: packaging, doypack, coffee bag, coffee packaging, coffee illustration, bag design, kraft packaging, kraft bag
Ubuchwepheshe Bokuvelisa: Digital printing on kraft paper
Umngeni Woyilo: It wasn't very challenging to create this packaging, The main challenge was to find the right postures of the birds and a balance of illustration style, that will be bold but still elegant. And also it was important that they will look sharp when printed on kraft paper bag.
Uphando: The packaging design creates value added to a product which has major influence on customers purchasing decision process especially at the point of purchase. Visual research was started by investigating the other producer's offer in the same niche of coffee roasters in Lituanian market.
My vision was based on moodboards of different graphic images and typography styles that helped to define the main design solutions. All The birds chosen for the packaging represent each country, are simple but at the same time elegant ant memorable.
Inkuthazo: I immediately thought of biology theme as a common thread among the nine coffee regions represented. After some sketching we've decided to use bird illustrations. The inspiration was found in a vintage biology books, birdwatcher's guides and botanical magazines and publications that describe the wide variety of species of each country.
Ubude Beprojekthi: The project took about 2,5monts : it was started on March 2020 and was finnished by the end May.
Ukuhamba Komsebenzi: The main communication flow between the customer and a coffee roaster is through their online shop. We aimed for new customers who value quality coffee and care about it's origin. In this case the visual communication comes to the front line and the nice packaging is crutial for the better understanding of the product value.
Amalungu Eqela: Kristina Pacesaite