Haci Bekir Halva Ukupakishwa ngu-Polin Kuyumciyan

Uyilo olubizwa ngokuba yi-Haci Bekir Halva Ukupakishwa olwenziwe ngu-Polin Kuyumciyan ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IntsimbiIpakheji· 2021

Haci Bekir Halva Ukupakishwa

ngu Polin Kuyumciyan

Umxhasi: Haci Bekir

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Ipakheji

11,957

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#109346

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Haci Bekir Halva Ukupakishwa

UHaci Bekir lolunye lweempawu ezindala zehlabathi kwaye unelifa elikhulu. Nangona igama lebrendi lizimanya ngokuzenzekelayo nomgangatho kunye nokwaneliseka kwemveliso, kunzima ukuba uphawu oludala olunjalo lube nomtsalane kwisizukulwana esitsha. Ngokunyuka kokuthandwa kwe-halva kwindlela yokutya yaseTurkey, uphawu lwalufuna ukuxhamla kulo kwaye luhlaziye ukupakishwa kwayo kwe-halva. Iipateni ezilula kodwa ezitsala amehlo kunye nemibala yoyilo olutsha yenza ukuba uHaci Bekir andise ukufikelela kwabo kunye nokuqatshelwa kophawu. Iipateni zoyilo kunye nemibala zombini ziphefumlelwe izithako ezintathu ze-halva kunye nokuthungwa.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Haci Bekir Halva Ukupakishwa ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Haci Bekir Halva Ukupakishwa iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Haci Bekir Halva Ukupakishwa iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Haci Bekir decided to update their products' packaging and prints in order to catch up with 21st century trends and appeal to a younger customer group as well.
Halva is a very traditional dessert but is now becoming very hip again. So Haci Bekir wanted to utilize halva's popularity and be able to address to the new generation. The new packaging design uses the hip stripe patterns and pop colors in order to modernize the traditional taste of halva.
Imilinganiselo nePakishini: This project consists of three halva boxes and they all have same size sleeves: 141 x 302 mm.
Iithegi: packaging, box, design, patterns, food
Ubuchwepheshe Bokuvelisa: The product itself comes within a plastic container. But the container itself looked insufficient for the presentation so we decided to cover the box with a carton sleeve. The production was easy and the box was covered and became more presentable.
Umngeni Woyilo: The challenging part of this design was to appeal to the younger generation while maintaining the legacy of Haci Bekir. The halva box designs are very hip but also simple because the brand name and logo also had to stand out. Also, halva does not have a specific shape, so it was harder to find a key visual to build upon. But the ingredients of each flavour gave it an organic pattern which ended up on the end design.
Uphando: The research was mostly based on different representations of each flavour of the three boxes. The flavours had to be represented in a series and the research process was all about sketches of patterns and ideas.
Inkuthazo: The simple geometric patterns were inspired from the main ingredients and the texture of each halva kind. Plain halva has straight lines to indicate its smooth texture, halva with cocoa has a wavy texture, thus the wavy pattern and halva with pistachio has a crunchy looking texture and the zigzag lines are chosen to hint the crunchiness. Bold and flashy colors were picked in order to give the brand and the product a fresh and young look.
Ubude Beprojekthi: The project started in December 2019 and finished in February 2020, in Istanbul.
Ukuhamba Komsebenzi: The bicentennial brand is already very well known but its age makes it harder to connect to the new generation. The updated packaging design for halva boxes enables the brand to appeal to a younger audience because it presents trendy patterns and flashy colors.
Amagunya Emifanekiso: Image #1: Photographer Daçya Lisan, 2020.
Image #2: Photographer Daçya Lisan, 2020.
Image #3: Photographer Daçya Lisan, 2020.
Image #4: Photographer Daçya Lisan, 2020.
Image #5: Photographer Daçya Lisan, 2020.