Cilly Ipakheji Yesiselo Setiniki ngu-Guangzhou Cheung Ying Design Co., Ltd.

Uyilo olubizwa ngokuba yi-Cilly Ipakheji Yesiselo Setiniki olwenziwe ngu-Guangzhou Cheung Ying Design Co., Ltd. ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2021

Cilly Ipakheji Yesiselo Setiniki

ngu Guangzhou Cheung Ying Design Co., Ltd.

Umxhasi: Guangzhou Cheung Ying Design Co., Ltd.

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

13,467

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#110699

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Cilly Ipakheji Yesiselo Setiniki

UCilly luyilo lwepakheji yejusi yerosa roxburghii ejolise kubasebenzisi abaselula. Le jusi yenzelwe ukucoca ulwimi ngexesha lokutya iindlela zokutya kunye nokunika ukhetho oluphilileyo nolunesondlo. Isiqulathi yityini yealumniyam enomthamo we-245 ml. Ityini inobude obungange-65 mm, ububanzi obungange-65 mm kunye nobude obuphakamileyo obungange-95 mm. Imifanekiso idibanisa isimbo se-graffiti kunye ne-pop art. Igama lomkhiqizo lubekwe ngaphakathi kwesiphumo esingaqhelekanga sokutshiza kwejusi. Imibala eqaqambileyo echaseneyo inika le tiniki inkangeleko yolutsha nefashoni.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Cilly Ipakheji Yesiselo Setiniki ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Cilly Ipakheji Yesiselo Setiniki iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Cilly Ipakheji Yesiselo Setiniki iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: PANG GELIA Catering Management Co., Ltd and Guizhou NATURALLY Food Technology Group have jointly developed a rosa roxburghii juice exclusively intended for young people which is called Cilly and fills the vacancy in the beverage market for young people to cleanse the palate when dining while staying healthy and nutritious.
Imilinganiselo nePakishini: The packaging with a capacity of 245ml，the packaging size is 65mm in length, 65mm in width and 95mm in height.
Iithegi: Rosa Roxburghii Juice,Young Brand,Beverage Packaging
Ubuchwepheshe Bokuvelisa: The design material is made of aluminum can.
Umngeni Woyilo: The main screen design of the can was initially inconsistent with the design style, and therefore did not achieve the expected effect. After many design changes, we have chosen the pop-art style to give the can a youthful and fashionable visuals, which better suits the visual aesthetics of the current generation of young people.
Uphando: Since the product aims to fill the gap in the beverage market for young people looking for a healthy and nutritious drink that helps cleanse the palate after eating a greasy meal, we have conducted in-depth research on the life style and preference of the targeted consumers – young people. The overall design is based on urban art and with graphics that embody interesting, casual, young, fashionable and positive elements applied, which are to attract the attention and emotional connection of young people.
Inkuthazo: The overall design is created from the perspective of trendy and play. The picture uses the graffiti form to immerse the brand Cilly in the rosa roxburghii juice creating the abstract dynamic effect of splashing the juice. Combined with the pop art that are currently trendy, the brand name is symbolized and upgraded. The high-brightness colors collide with each other producing new and unique visual tension and recognition, which emits a young and fashionable atmosphere.
Ubude Beprojekthi: The project started in May 2019 in Guangzhou, and finished in September 2019 in Guangzhou.
Ukuhamba Komsebenzi: The image design on the can reflects the status of youngsters, which is free, interesting, fashionable and full of passion. We hope that this design concept behind will arouse the emotional resonance of the youngsters, and thus stimulate their desire to buy the product.
Amalungu Eqela: Creative Director: Zhiji Dong
Designer: Lu Gu