Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Ukupakishwa Kwebhotile YeSake ngu-Laurent Hainaut

Uyilo olubizwa ngokuba yi-Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Ukupakishwa Kwebhotile YeSake olwenziwe ngu-Laurent Hainaut ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IsilivereIpakheji· 2021

Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Ukupakishwa Kwebhotile YeSake

ngu Laurent Hainaut

Umxhasi: Tanaka 1789 X Chartier

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ipakheji

24,702

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#112010

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Ukupakishwa Kwebhotile YeSake

Tanaka 1789 X Chartier Sake Blend 001 kukupakishwa kothotho lweengxube zesake. Ilebheli iphethe iphethini yegridi emnyama phezu kwemnyama ephefumlelwe ziindonga zeTanaka Brewery, umzekelo wobuchule bokwakha iKura ukusukela kwixesha leEdo. Igridi ishicilelwe njengevarnish ejikeleze ibhotile kwaye ihlelwa ngokulandelelana ithotho lwee-hexagon, uphawu lwenzululwazi yevumba elimnandi. Umnyama nomhlophe ziyasetyenziswa kuba zombini iibhrendi zinemibala le, kwaye iibhotile ezimnyama zibekelwe isake ephucukileyo. Amagama amabini adityaniswe ngephethini yomnqamlezo ngokusebenzisa unobumba u-A abawabelanayo.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Ukupakishwa Kwebhotile YeSake ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Ukupakishwa Kwebhotile YeSake iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Ukupakishwa Kwebhotile YeSake yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: forceMAJEURE worked closely with Chartier to craft a unique design for this innovative series of blends. Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science. From the tile grid pattern and hexagon, we saw that both Tanaka 1789 and Chartier featured black and white prominently in their own branding. The minimalism, elegance and luxury of black and white match the quality of the product: in traditional sake packaging, black bottles are reserved for the most premium Sakes. To illustrate the “best of” in the brand’s identity, we combined Tanaka and Chartier together in a cross pattern to create a strong logo lockup—using a common A to bring the two words together.
Ubuchwepheshe Bokuvelisa: forceMAJEURE knew from the brief that the design needed to be modern, simple and sophisticated. The detail needed to be expressed to show two rich cultures merging into one. The designers were all inspired by the pattern of the traditional brewery’s wall, and the hexagon that is a part of Francois Chartier’s brand. The design selected for the label was a beautiful blending of the two, and we extensively researched the paper stock to use for the label that would be the perfect grain and texture to seamlessly match the color and texture of the bottle. In order to work with a more limited production run, we needed to find the right suppliers to coordinate with the bottlers and other suppliers to bring all of the elements needed for the production together on time.
Inkuthazo: Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science and expertise.
Amalungu Eqela: Michelle Mak, Creative Director
Kei Hayashi, Senior Designer
Linda Tseng, Production Director

Funda Uxwebhu Lweendaba

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