Dark Horse Wine Primary Function: Ipakethe Yewayini by Pierre Delebois

Dark Horse Wine Primary Function: Ipakethe Yewayini by Pierre Delebois is a highly esteemed winner of the very prestigious 2021 Ibhaso Lesilivere le-A' Design Award in Uyilo lwePakheji Competition Category.

IsilivereIpakheji· 2021

Dark Horse Wine Primary Function: Ipakethe Yewayini

by Pierre Delebois

Client: E&J Gallo

Ibhaso Lesilivere le-A' Design Award Winner in Ipakheji Category

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Colors

The Design

About Dark Horse Wine Primary Function: Ipakethe Yewayini

IDark Horse yipakethe yewayini kunye noyilo lophawu lwentengiso oludalelwe uphawu lwewayini yaseCalifornia. Uyilo lusekwe kwinkqubo eguqukayo egubungela yonke ipakethe kwaye ivumela ukongezwa kwexesha elizayo. Iileyibhile ziprintwe kwiphepha eliphambili elinguphawu olusemgangathweni kumagqabaza abengezelayo kunye nawathe cwaka, oku okwandisa umbala kunye neenkomba zencasa. Uphawu lwentengiso lubekwe ngaphambili naphakathi kwileyibhile nganye. Ubume beleyibhile bulula, ngoko oko kukwibhotile kunokuqondwa ngokukhawuleza. Injongo kukubonisa umgangatho kunye nencasa ngokucacileyo eshelufini.

The Recognition

About the Ibhaso Lesilivere le-A' Design Award

Dark Horse Wine Primary Function: Ipakethe Yewayini ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Dark Horse Wine Primary Function: Ipakethe Yewayini iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Dark Horse Wine Primary Function: Ipakethe Yewayini yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: forceMAJEURE's approach was to elevate the brand’s quality & premium perception and consider the entire packaging portfolio, developing a flexible design system that allows for future innovation to guide and inspire the entire brand look and feel, including the touch points of portfolio strategy, POS and collateral materials, retail inspiration, and brand content. FM also wanted to help increase competitiveness on shelf among the varietal set through an uplifting new branding and packaging. The key challenge as a design agency was to amplify the desire for the brand through a bolder look and feel.
Production Technology: forceMAJEURE set out to redefine what is possible for the brand, starting with a new look and feel through the label design, elevating and refreshing the packaging to match the quality and taste that the brand is known for by its loyal consumers. The labels are printed on elegant, premium paper stock in both metallic and matte finish, amplifying color, flavors, taste, the icon, and the savoir-faire that Dark Horse is celebrated for. The Dark Horse icon has a front and center placement on the label, and the navigation system of the label is simple, allowing the consumer to see in a glance what waits inside the bottle.
Inspiration: forceMAJEURE was asked by E&J Gallo Winery to rebrand one of the growing brands of wine in their portfolio, Dark Horse, a modern expression of wine from California. Dark Horse is a brand known for delivering surprisingly exceptional wine at an affordable price. By focusing on perceptions of quality and taste, along with a bolder, more uplifting brand story in both packaging and communications, FM set out to create a visual world and a 360 branding portfolio for Dark Horse as it boldly moves forward to reach new consumers.
Team Members: Pierre Delebois, Executive Creative Director
Melanie Brown, Senior Designer
Steve Assandri, Production Manager.

Read the Press Release