Changle Umsebenzi Ophambili: Ipakheji Yotywala ngu-Hai Xia Huang

Uyilo olubizwa ngokuba yi-Changle Umsebenzi Ophambili: Ipakheji Yotywala olwenziwe ngu-Hai Xia Huang ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IntsimbiIpakheji· 2021

Changle Umsebenzi Ophambili: Ipakheji Yotywala

ngu Hai Xia Huang

Umxhasi: Yuto Group

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Ipakheji

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Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#116260

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Changle Umsebenzi Ophambili: Ipakheji Yotywala

Umbhalo Wencwadi: Ichangle luyilo lwepakheji yewayini yempilo yaseTshayina. Ibhokisi engaphandle yenziwe ngephepha elivukelayo (corrugated paper) elinokusongwa ngobuflati ukuthuthwa, kwaye lihlangane ngokukhawuleza kwifektri yokugcwalisa. Ukusonga ibhokisi kongela indawo yokuthumela nendleko. Umzobo ubonisa umthi oluhlaza rhoqo okhula usiya phezulu nangaphandle, kunye neplatform yeGanoderma, ihlungulu kunye neenduli zeNanshan. IiLongan, imedlar kunye neAngelica dahurica nazo zibandakanywa kumfanekiso. Kusetyenziswa imibala ekhanyayo yakudala (retro). Ibhokisi ilinganiselwa kuma-100 nge-100 ngee-270 milimitha, iqulathe ibhotile yesantya se-500 mililitha.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Changle Umsebenzi Ophambili: Ipakheji Yotywala ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Changle Umsebenzi Ophambili: Ipakheji Yotywala iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Changle Umsebenzi Ophambili: Ipakheji Yotywala iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Changle is the health wine product of Maotai health wine factory under Maotai Group. The appearance of the product fills the gap of Maotai health wine in the middle price.
Imilinganiselo nePakishini: Box：100mmx100mmx270mm
Bottle：500ml
Iithegi: Longevity、graphic design、packaging design、 Liquor, health 、environmental protection
Ubuchwepheshe Bokuvelisa: The outer packaging of the products is mainly made of corrugated paper. The box can be integrated and folded for transportation.
Umngeni Woyilo: Previously, the design of wine box in the market was mostly assembled in the printing factory, and then sent to the winery for filling and packaging, which greatly wasted the transportation space. In this case, how to save space and quickly assemble the box is a major challenge. If we want to fold the box for transportation and ensure the packaging effect, we must perfect all the details. Therefore, the box structure follows the industry guidelines so that the product can be produced aesthetically and repeatedly.
Uphando: Health wine is a unique wine variety in China, which is the derivative of people's pursuit of health and longevity. How to distinguish from other health wine products and continue the design style of Maotai liquor is the focus of our research.
Inkuthazo: The design demand is to make a mid end Baijiu to fill the gap of Moutai group health wine at the middle end price. In the long history of 5000 years in China, people's pursuit of "longevity" has never stopped. Health wine has the effect of strengthening the body. Therefore, in the design, the concept of longevity is integrated, and the unique Chinese Ganoderma lucidum platform, crane and Nanshan are integrated into the picture. The whole picture is mainly light retro color.
Ubude Beprojekthi: The project done within 1 months in Shenzhen.
Ukuhamba Komsebenzi: Longevity is people's upward pursuit, so the main design takes the evergreen tree as the main trunk, growing around and pulling up, showing people's pursuit of longevity, longevity and health, and the pursuit of not giving up. The unique Chinese Ganoderma lucidum platform, crane, Nanshan and so on are integrated into the picture, and the unique products of health care materials: longan, medlar, Angelica dahurica are also interspersed in the whole picture The design is different from other similar products, which instills Changle's positive concept into consumers.
Amalungu Eqela: Designer:Huang Hai xia, Art direction:Li Yu Chun