Pepsi X SHFW Inkonkxa yesiselo by PepsiCo Design and Innovation

Pepsi X SHFW Inkonkxa yesiselo by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Ibhaso Lesilivere le-A' Design Award in Uyilo lwePakheji Competition Category.

IsilivereIpakheji· 2021

Pepsi X SHFW Inkonkxa yesiselo

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Ibhaso Lesilivere le-A' Design Award Winner in Ipakheji Category

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Verified Award Winner

Verify Award Status for #118931

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi X SHFW Inkonkxa yesiselo

IPepsi X SHFW yinkonkxa yesiselo eyenziwe kancinane ngokukhethekileyo yeVeki yeFashoni yaseShanghai yeNtwasahlobo/eHlotyeni ka2020 yaza yakhutshwa eTshayina. Le nkonkxa iyinxalenye yenkqubo ebanzi yobuchule bokubona ephuhliswe kwakhona esi sihlandlo. Umxholo wesizini othi Sensation and Source ukhokela uyilo kwaye ubonisa uphando lweembono ezahlukeneyo. Iimilo ephefumlelwe zizinto zendalo neziveliswe ngeglasi zidityaniswe kwindawo enemilinganiselo. Umphumo udibanisa umoya webranti iPepsi Black nomsebenzi owahluka-hlukeneyo wabayili beempahla ababonakaliswe kulo msitho.

The Recognition

About the Ibhaso Lesilivere le-A' Design Award

Pepsi X SHFW Inkonkxa yesiselo ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Pepsi X SHFW Inkonkxa yesiselo iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Pepsi X SHFW Inkonkxa yesiselo yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For more than five years, PepsiCo Design and Innovation has been a key partner at Shanghai Fashion Week. To celebrate the latest designers creations for Spring/Summer 2020, the design team created this years SHFW VIS as well as a limited edition can, available in China, that embodies the seasons key theme of Sensation and Source.
Tags: Packaging, Beverage
Inspiration: The inspirational mantra for the Spring/Summer 2020 Shanghai Fashion Week is Exploration of infinite possibilities through different perspectives. Pepsi Blacks brand spirit of Dare to Black embodies a brand spirit that reflects this theme, encouraging consumers to release their inner passions and create their own multi-dimensional interpretations of fashion. For the Spring/Summer 2020 Shanghai Fashion Week visual identity, the design team created a system that celebrates the power of diversity, drawing from multiple sources and sensations as a means of self-expression and creation. By combining unique shapes inspired by organic and glass elements in a dimensional space, the designs become a metaphor for the daring visions of todays fashion designers.
Team Members: PepsiCo Design & Innovation

Read the Press Release