Tazo Refresh Ipakethe Yeziselo by PepsiCo Design and Innovation

Tazo Refresh Ipakethe Yeziselo by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Ibhaso Lesilivere le-A' Design Award in Uyilo lwePakheji Competition Category.

IsilivereIpakheji· 2021

Tazo Refresh Ipakethe Yeziselo

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Ibhaso Lesilivere le-A' Design Award Winner in Ipakheji Category

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Verified Award Winner

Verify Award Status for #118943

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tazo Refresh Ipakethe Yeziselo

ITazo Refresh yiyilo lepakethe yohlobo lweeti eziqandisiweyo ezikwiwonga eliphezulu ezikulungele ukuselwa. Olu hlobo lusekwe kwiincasa ezintathu ezisele zaziwa zophawu, ezibizwa ngokuba yiZen, i-Awake neePassion. Ezi ti zinesatifikethi sokuba zizivuno zendalo kwaye azinamibala yobugcisa okanye izinongo zoswekile. Ipakethe inikezelwa ngeebhotile ezinabantu abanye eze-12 ounce nezinabantu abaninzi eze-42 ounce ezenziwe ngeplastiki ekhupha kwabathengi eyi-100 pesenti. Imibala yezithako ecacileyo idityaniswa nombala omhlophe ukuze ivakalise ncasa nganye entsha ngokucacileyo eshelufini. Uyilo lujolise ekugcineni abathengi bangoku nasekutsaleni abaphulaphuli abakhwankqisa ngakumbi.

The Recognition

About the Ibhaso Lesilivere le-A' Design Award

Tazo Refresh Ipakethe Yeziselo ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Tazo Refresh Ipakethe Yeziselo iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Tazo Refresh Ipakethe Yeziselo yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Each of TAZOs blends are unique,refreshing, and artful, so the design team wanted to visually articulatethefresh flavor expressionon shelf. Keeping in mind TAZOs existing consumer, the new VIS strengthens the brands currentfanbasewhile attracting a new, more adventurousaudience. Moving from the former TAZO equity that leaned closer toa refined and sophisticated visual expression, now the juxtaposition offresh,boldingredientcolorsalongsideequitywhite cuts the noise in the tea category.
Tags: Packaging, Beverage
Inspiration: TAZO launched a new line of ready to drink premium iced teas based on the brands iconic flavors. Zen, Awake and Passion. The line contains no artificial colors or sweeteners and is certified organic. The line is available in 12 oz single serve and 42 oz multi-serve 100% post-consumer plastic bottles. With its dynamic composition, bold colors and editorial attitude, the new TAZO VIS clearly establishes its strong andiconicbrand positioning.
Team Members: PepsiCo Design & Innovation

Read the Press Release