Smoked Trout Primary Function: Ukupakisha uKutya ngu-Armeanu Creative Studio

Uyilo olubizwa ngokuba yi-Smoked Trout Primary Function: Ukupakisha uKutya olwenziwe ngu-Armeanu Creative Studio ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IsilivereIpakheji· 2021

Smoked Trout Primary Function: Ukupakisha uKutya

ngu Armeanu Creative Studio

Umxhasi: Valeputna

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ipakheji

29,133

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#119796

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Smoked Trout Primary Function: Ukupakisha uKutya

Book Text: I-Smoked Trout luyilo lokupakisha lweemveliso zentlanzi eziqhotsiweyo. Ukupakisha kwenziwe ngekhathoni ye-kraft ene-gold foil kunye ne-varnishing ekhethiweyo. Ipatheni esisangqa, imilo yesango yamandulo esetyenziselwa ukusika ikhathoni kunye netywina legolide zibhekisa kwisithethe, ilifa kunye nezinto zendalo. Itywina kunye nemilo yesango zivela kuyo yonke iluhlu lweemveliso ukubonisa uqhubekeko. Ipakethe egotyiweyo ilinganiselwa kuma-11.5 ngama-25 iisentimitha. Imilo eqingqiweyo ivumela ukufakwa okulula kunye nokuvala kwemveliso, kunye nokugcinwa okulula, ukuthuthwa nokuboniswa eshelufini.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Smoked Trout Primary Function: Ukupakisha uKutya ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Smoked Trout Primary Function: Ukupakisha uKutya iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Smoked Trout Primary Function: Ukupakisha uKutya yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The purpose of the design is to reflect the personality of the brand together with its roots and history. All elements of the packing have a symbolism behind it, as they talk about the tradition and the refinement of the product. The challenge was to communicate the rich legacy of the brand along with the desire for innovation and perfection.
Imilinganiselo nePakishini: The folded size of the packaging is 11,5 cm x 25 cm - the final product.
The unfolded size of the packaging is 24,5 cm x 30 cm.
The printing is done in CMYK + Pantone Coated.
Iithegi: smoked trout, Valeputna, traditional recipes, trout packaging, fish food, smoked fish, fish fillet, fish pate
Ubuchwepheshe Bokuvelisa: The packaging is made of kraft carton, has golden folio and selective varnishing.
Umngeni Woyilo: TThe challenge was to bring to the surface the rich heritage of the brand while keeping it simple and modern. The whole visual must be clean and simple but it must communicate all the values: traditional recipes, roots and royalty, quality and ethics. For the brand owner, the decision to move from the 100% traditional visual to a premium one, was a bold and daring one. Being a family business, he took it to the next step in order to become an iconic brand for smoked trout. The brand has all the elements in taking its well-deserved place: rich authentic history, ethics, quality and innovation, all fueled up by passion and devotement.
Uphando: The whole rebranding process started with the discovery workshop. In this session our team together with the brand owners evaluated the current position of the brand, its attributes and values, the target group and the competition. After this our team developed the rebranding strategy where we established the final brand positioning and values, we identified how to satisfy the needs of the target group, we analysed the competition in terms of branding and messaging, position on the market and tone of voice. We also researched the products and packaging of the competition and the way they communicate to the public. We established the voice and tone of voice for the brand, the core messages and the brand pyramid. All the data collected and established in the branding strategy helped us to elaborate 3 visual direction for further development of the brand. From these 3 visual directions, together with the brand owner we chose one and moved to the redesign of the logo and the brand manual.
Inkuthazo: The inspiration came from the brand story itself. Valeputna is a brand that pays tribute to the first trout farm and the artisans that invented the recipes for smoked trout. The name of the brand is after the small village where the recipe was invented. The story says that the smoked trout was beloved by the royal family in the 20th century. The design combines the symbolism of tradition, royalty and nature.
Ubude Beprojekthi: The packaging is a part of a rebranding project that also included the packaging design of 17 products, developed in 3 months.
Ukuhamba Komsebenzi: All products of Valeputna are crafted with attention and care. In the manufacturing process there are some manual steps when the factory workers are handling the product. The packing offers an easy manipulation for the product by easy insertion and closing. The compact shape of the entire product facilitates the easy storing and transportation. On the shelf the product occupies an optimum space in terms of storage and visibility.
Iipathenti: Valeputna 2006 - QUALITY NATURAL SRL - Romania
Amalungu Eqela: Armeanu Ana
Armeanu Catalin
Amagunya Emifanekiso: Main Image and optional images - Armeanu Creative Studio SRL - Romania