Tsarsky Reserve Ukupakishwa Kwephepha ngu-Natalya Bilousova

Uyilo olubizwa ngokuba yi-Tsarsky Reserve Ukupakishwa Kwephepha olwenziwe ngu-Natalya Bilousova ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2021

Tsarsky Reserve Ukupakishwa Kwephepha

ngu Natalya Bilousova

Umxhasi: Tsarsky Reserve

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

12,324

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#123199

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Tsarsky Reserve Ukupakishwa Kwephepha

Injongo yephakheji yeemveliso ezigqityiweyo ezigqityiweyo kukwenza umfanekiso onomtsalane we-brand ukuthintela ukubonakala kokutya okusesityeni. Isisombululo esisekelwe kwipatheni sikhethwe njengesona esenza amehlo omthengi asele enandipha ukutya. Imibala esetyenziselwa ukumela ngokuqinisekileyo iyabonakala phakathi komgca wezinye iindlela zoyilo lokutya. Ukongeza, ukulula kweefom kolu yilo kugxininisa indlela yangoku kwaye kwangaxeshanye kuqaqambisa ingcamango yendalo yonke. Ngenxa yoko, olu yilo lwenza ukuba imveliso ithandeke lula kubabukeli abohlukeneyo

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Tsarsky Reserve Ukupakishwa Kwephepha ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Tsarsky Reserve Ukupakishwa Kwephepha iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Tsarsky Reserve Ukupakishwa Kwephepha iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Working on this project the goal was to make bright packages series and avoid traditional way of presenting meat products, which usually includes food on the plate. In addition to this there should be ground for package development. After trying several approaches and composition, was found a solution with the pattern. This became the main idea for all series and also created perfect base for any other products and additional marketing material.
Imilinganiselo nePakishini: One size for all packages width 180 mm x Depth 45 mm x Height 226 mm
Iithegi: meat, pattern, bright, caleidoscope, food, meatballs, russian cuisine
Ubuchwepheshe Bokuvelisa: Used foldable paper package which is fitted (wrapped) on plastic box with product inside.
Umngeni Woyilo: Tsarsky Reserve is not only food company but they also focused on souvenir production. That is why the goal was to design logo for two branches. The most difficult part of work was to find simple solution to produce package series in future withou spending lots of money on design and photosession. That should be something special, unusual and bright. Something that could help product look more attractive.
Uphando: Because of extermely short terms deep research was not carried out. The key point was to redesign available label which was made in very low design quality according to company growth. Client's wishes were to increase product price with design improvement.
Inkuthazo: Knowing the fact that Tsarsky Reserve is the new direction of NESANS Company production, which is only at the start of their success, the key point was to create design that could be easily transfromed on future product without creating new design and difficult expencieve photosession. Ispired by patterns and caleidoscope share this idea on all of the packages. This helped to get one solution for millions of other packages.
Ubude Beprojekthi: Project start: June 2020
Project end: September 2020
Designer location: Berdyansk, Ukraine
Client location: Moscow, Russia
Ukuhamba Komsebenzi: This packaging should work well due to the non-standard presentation of products using patterns and bright color spots. The black block with text information and icons supports the overall attractive composition. Icons (such as chicken, cow and pig) of main using meat type help to navigate with ingredients of the product. Big bright icon with procents of real meat focuses on naturalness. All of mentioned fact should help to increase the value of the product.
Iipathenti: Trademark 2021. Trademark Holder NESANS Company
Amalungu Eqela: Design: Natalya Bilousova
Marketing Director: Anton Rubtsov
Amagunya Emifanekiso: All of the separate images are given by client