Uyilo olubizwa ngokuba yi-Xiaoxiancao Ibhegi Yeti olwenziwe ngu-Jin Zhang ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2022

Xiaoxiancao Ibhegi Yeti

ngu Jin Zhang

Umxhasi: Xiao xian cao

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

13,959

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#126463

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Xiaoxiancao Ibhegi Yeti

Ngokuphonononga imvelaphi yeebhegi zeti, umyili wamisela ibali kwiTang Dynasty, kwaye wathatha ukusela iti ngemikhono egqume umlomo njengowona mboniso uphambili wokwazisa abantu abaninzi kwaye bathande iti ngendlela enomdla ngakumbi. Ngasemva, kulula ukuyiqonda "iti" isetyenziselwa ukugqithisa udidi kunye nokuphucula ingqiqo yomgangatho. Ibhegi encinci yeti isebenzisa i-aluminium foil bag enephakheji encinci ezimeleyo, elungele abathengi ukuba baphathe kwaye basele.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Xiaoxiancao Ibhegi Yeti ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Xiaoxiancao Ibhegi Yeti iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Xiaoxiancao Ibhegi Yeti iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Xiaoxiancao is a kind of tea bag. In order to design a sense of ceremony, mystery, interest and international quality, the designer selected the tea drinking of palace ladies' sleeves covering their mouths in the Tang Dynasty as the main visual expression to let more people know and love tea in a more interesting way. On the back, the easy to understand "tea" is used to convey the category and enhance the sense of quality. The small tea bag uses the aluminum foil bag with independent small package, which is convenient for consumers to carry and drink.
Imilinganiselo nePakishini: Box size285mm*100mm*35mmPackage content3g*10
Iithegi: Tea bag, Tang Dynasty, tea, China, packaging, illustration
Ubuchwepheshe Bokuvelisa: The package is made of recyclable cardboard. The simple envelope and pull-out inner box are combined. The inner box has no printing, which is more convenient for recycling. The small tea bag is made of aluminum foil bag with independent small package, which is moisture-proof and durable, and more convenient for consumers to carry and drink.
Umngeni Woyilo: Compared with the traditional tea, tea bag products have no very high profit, so the packaging cost control is relatively strict. It is the biggest challenge for designers to make more creative, more interesting and more environmentally friendly packaging in the limited production cost.
Uphando: Through the research on the origin of tea bags, the consumption level of tea bags in the world, the data growth of China's tea market in recent five years, and the ratio of male and female tea consumers, the designer concluded that China's tea market still has great potential. At the same time, the growth rate of female tea consumers has surpassed that of male tea consumers, and young tea consumers have gradually become the main force of consumption, They need younger, fashionable, storytelling, ceremonial and interesting products.
Inkuthazo: In order to create a more popular product, the designer tried to find an interactive and storytelling visual expression that could arouse consumers' interest. Finally, he found that Lu Yu's "tea classic" was the earliest and most complete record of tea in the Tang Dynasty. So he determined the story in the Tang Dynasty and found a famous painting about tea drinking by Zhou Fang, a painter of the Tang Dynasty, Combined with these historical materials, it is transformed into a modern and brief visual expression.
Ubude Beprojekthi: It will be designed in August 2020 and put on the market in September 2020
Ukuhamba Komsebenzi: The overall packaging is simple and clean, and the positive characters have elegant expressions but no mouth. These two points will arouse the interest of consumers. With the explanation of tea artists in Tang Dynasty clothes, the story will be unfolded, and more people will understand and love tea in a more interesting way.
Amalungu Eqela: Designer:Jin Zhang