Grassy Premiados Primary Function: Ipakethe Yekofu ngu-Dimitri Lociks

Uyilo olubizwa ngokuba yi-Grassy Premiados Primary Function: Ipakethe Yekofu olwenziwe ngu-Dimitri Lociks ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IsilivereIpakheji· 2022

Grassy Premiados Primary Function: Ipakethe Yekofu

ngu Dimitri Lociks

Umxhasi: Grassy Caffè

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ipakheji

27,497

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#128993

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Grassy Premiados Primary Function: Ipakethe Yekofu

Grassy Premiados yidizayini yepakethe yekofu ekhethekileyo yaseBrazil. Ibhokisi inezimo eziphilayo neziyimodyuli eziphenjelelwe zimbewu zomahogani, iimbewu zekofu kunye neekhurves zolwakhiwo lwesimanjemanje saseBrazil. Uhlobo lwemodyuli luvumela ukubekwa phezu kwesinye kunye nokuboniswa okumangalisayo kumashelufa. Ibhokisi yenziwe ngekhathibhodi enolamineyithi yomatte, uxhwilo lomthombo oshushu kunye noshicilelo lombala omnye. Ikofu igcinwa engxoweni yeplastikhi enevalvu ekhusela iimbewu kwioksijini. Ilebheli enencasa kwifilimu yesinyithi ivala ibhokisi kwaye iphethe ulwazi ngemveliso, oku okuvumela ukwenza ngokwezidingo ngokukhawuleza ngeendleko eziphantsi.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Grassy Premiados Primary Function: Ipakethe Yekofu ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Grassy Premiados Primary Function: Ipakethe Yekofu iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Grassy Premiados Primary Function: Ipakethe Yekofu yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Grassy Premium packaging was designed to allow a high impact visual display on shelves, at an affordable cost and easy to assemble, adding value to award-winning Brazilian coffees. Its organic shapes are also modular, which allows for stacking and a very differentiated way of displaying on shelves and showcases. The packaging also features an adhesive label solution, which allows for quick and varied customization of the packaging.
Imilinganiselo nePakishini: The assembled package is 20 centimeters wide, 14 centimeters high, and 14.5 centimeters deep.
Iithegi: package, Brazilian coffee, biomimetic, bio design,
Ubuchwepheshe Bokuvelisa: The Grassy Premium packaging has two moments, the box was developed to be produced in large batches, to amortize the investment in graphic finishes with higher cost and added value, while the labels are manufactured on demand, in short runs. The box was designed to ensure high perceived value at a low cost. We use cardboard, matte lamination, hot stamp, and monochrome printing. The labels are made of metallic BOPP film with special printing and cutting. The coffee, as it needs special protection against oxygen and other external agents, is protected in a plastic bag with valve.
Umngeni Woyilo: The main challenge was to make a paper packaging that had an exceptional aesthetics, but was functional, modular and easy to use. The solutions started from a design approach inspired by nature, observing formal solutions, modulation and visual appeal in mahogany seeds and coffee beans. Another difficulty was to reconcile a very organic design with requirements of economic and productive viability. In this sense, we work together with suppliers, testing materials, printing and assembly solutions that enabled packaging with high perceived value, but low production cost.
Uphando: The project started from a briefing interview, where the client's demands were defined. We then started market research that revealed the need for a more innovative approach to designing award-winning coffees. We analyzed luxury packaging, but the final inspiration came from observing nature and studying biomimetics. After the phase of creating alternatives, we go on to validation with the client, prototyping, and testing. Then we started the budget, feasibility analysis, adjustments, closing files, prototype approval and final production phase.
Inkuthazo: The packaging design was inspired by the shapes and modulations of seeds, in addition to the curves of Brazilian modernist architecture, allowing not only a very different look for the project but also the possibility of a unique modulation. The great insight of the packaging came from a walk in the park in Brasilia, where we found a mahogany seed that sparked our gaze to other sources of solution, such as the shape of the coffee bean and the curves of the Oscar Niemeyer's architecture, resulting in the construction of an elegant and innovative Brazilian symbology.
Ubude Beprojekthi: The project lasted 6 months, with 3 months in the design phase in Brasilia, 2 months in the adjustments, budget and production phase in Santa Catarina, and another 1 month in the training and launch phase, in Sao Paulo.
Ukuhamba Komsebenzi: The package assembly process is simple: the first step is to place the coffee in the plastic bag, extracting the oxygen, then take the package planned for assembly, carefully reinforcing the creases. After assembling the box, we insert the bag with the coffee in it and, finally, we seal the box with an adhesive label that defines the information about the product.
Amalungu Eqela: Designer and Creative Director: Dimitri Lociks; Design member: Simone Turíbio; Feasibility consultant: Marília Turíbio
Amagunya Emifanekiso: all images and videos: photographer Dimitri Lociks, study with shadows, 2021.