Mirinda Vintage Special Edition Umsebenzi Ophambili: Ipakheji Yeziselo by PepsiCo Design and Innovation

Mirinda Vintage Special Edition Umsebenzi Ophambili: Ipakheji Yeziselo by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Ibhaso Lentsimbi le-A' Design Award in Uyilo lwePakheji Competition Category.

IntsimbiIpakheji· 2022

Mirinda Vintage Special Edition Umsebenzi Ophambili: Ipakheji Yeziselo

by PepsiCo Design and Innovation

Ibhaso Lentsimbi le-A' Design Award Winner in Ipakheji Category

22,607

Verified Award Winner

Verify Award Status for #137258

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mirinda Vintage Special Edition Umsebenzi Ophambili: Ipakheji Yeziselo

Umbhalo Wencwadi: I-Mirinda Vintage Special Edition yiyilo lepakheji yesiselo esingenzi. Ilebhile ibeka uphawu olumile njengeorenji embindini, negama elithi Mirinda libhalwe ngeoonobumba ezijikelezileyo, ezifana namaqamza, ezahluke kwimo yophawu lwangoku. Kusetyenziswa iibhotile zeglasi ukuze isiselo sihlale sibonakala, ze iziciko ezimhlophe ezingenamfanekiso zigqibezela imbonakalo yakudala. Uyilo luhlanganisa iimpawu zophawu ezinembali nesimbo esilula sanamhlanje. Umphumo yipakheji eqokelelwayo eyenzelwe abathengi abaselula kunye nabantu asele beluqhelene noluphawu.

The Recognition

About the Ibhaso Lentsimbi le-A' Design Award

Mirinda Vintage Special Edition Umsebenzi Ophambili: Ipakheji Yeziselo ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Mirinda Vintage Special Edition Umsebenzi Ophambili: Ipakheji Yeziselo iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Mirinda Vintage Special Edition Umsebenzi Ophambili: Ipakheji Yeziselo iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: On the label, the instantly recognizable orange-shaped logo is front and center, with the Mirinda name spelled out in bubble-like vintage type uncharacteristic of modern day Mirinda. The glass bottles showcase the product and clean white bottle caps complete the throwback feel. In a society that revolves around ever-changing trends, Mirinda Vintage Special Edition offers a collectable opportunity, where fans can own a product that has withstood the test of time.
Inspiration: The goal for the Mirinda Vintage Special Edition was to highlight the brand’s heritage while keeping in mind relevance for today’s consumers. While designing this Special Edition, the PepsiCo Design Team ensured its elements were eye-catching for the Gen Z target audience, as well as generations already familiar with Mirinda. This sleek and simple Mirinda design borrows from vintage cues, but combines it with modern sensibility for an entirely new look.

Read the Press Release