Lay's Flavor Swap Influencer Kit Umsebenzi Ophambili: Ipakheji yoKutya ngu-PepsiCo Design and Innovation

Uyilo olubizwa ngokuba yi-Lay's Flavor Swap Influencer Kit Umsebenzi Ophambili: Ipakheji yoKutya olwenziwe ngu-PepsiCo Design and Innovation ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IntsimbiIpakheji· 2022

Lay's Flavor Swap Influencer Kit Umsebenzi Ophambili: Ipakheji yoKutya

ngu PepsiCo Design and Innovation

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Ipakheji

20,209

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#137246

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Lay's Flavor Swap Influencer Kit Umsebenzi Ophambili: Ipakheji yoKutya

Isicatshulwa soBhalo: I-Lay's Flavor Swap Influencer Kit lulwakhiwo lwepakheji yokutya olwenzelwe inkqubo yasehlotyeni eyazisa iincasa zeFunyuns neDoritos kwiitships zeLay's. Ipakheji idibanisa uyilo lwangoku lwengxowa yeLay's neembala zomqondiso ngalunye lweencasa: umbala oluhlaza esibhakabhakeni weCool Ranch nombala oluhlaza engca weFunyuns. Ipateni yemijikelo edibeneyo ikhumbuza imilo yeetships zantlandlolo kwaye igxininisa intsebenziswano phakathi kwezi mqondiso zorhwebo. Ikhithi yabaphembeleli edibeneyo nayo yenziwa yaza yahanjiswa kubantu abadumileyo kumajelo eendaba ukuqalisa iingxoxo malunga nale nkqubo.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Lay's Flavor Swap Influencer Kit Umsebenzi Ophambili: Ipakheji yoKutya ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Lay's Flavor Swap Influencer Kit Umsebenzi Ophambili: Ipakheji yoKutya iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Lay's Flavor Swap Influencer Kit Umsebenzi Ophambili: Ipakheji yoKutya iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: For the swap, the Design Team combined the current Lay’s® bag design with the brand colors for each of the respective flavors: blue for Cool Ranch® and green for Funyuns. The pattern in the concentric rings call back to the shapes of the original chips, highlighting the collaborative aspect between the brands. The team also created a collective influencer kit that was delivered to media personalities to start discussions and build buzz for the program.
Inkuthazo: What’s better than Funyuns® and Doritos®, some of Frito-Lay’s® most loved flavors and brands? Reimagining them in a whole new way by mashing things up and swapping flavors! For Summer 2021, Lay’s® Flavor Swap program brought the distinctive flavors of both Funyuns® and Doritos® to Lay’s® chips for a fun experiment meant to surprise and delight millennials who grew up with these beloved brands while generating social buzz.

Funda Uxwebhu Lweendaba

Okuxhasiweyo