Lay's 2021 Mood Match Umsebenzi Ophambili: Ukupakishwa koKutya ngu-PepsiCo Design and Innovation

Uyilo olubizwa ngokuba yi-Lay's 2021 Mood Match Umsebenzi Ophambili: Ukupakishwa koKutya olwenziwe ngu-PepsiCo Design and Innovation ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IntsimbiIpakheji· 2022

Lay's 2021 Mood Match Umsebenzi Ophambili: Ukupakishwa koKutya

ngu PepsiCo Design and Innovation

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Ipakheji

19,970

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#137243

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Lay's 2021 Mood Match Umsebenzi Ophambili: Ukupakishwa koKutya

Isicatshulwa seNcwadi: I-Lay's 2021 Mood Match ngudizayino wophahla lofestile lokutya olwenzelwe uphando olukhethekileyo kwiindaba zonxibelelwano zoluntu. Iseti iquka iidizayino ezine ezikhuthazwe ziindandatho zomoya-mnkenteni, ngasinye linxulunyaniswa neenkumbulo kunye neemvakalelo ezilungileyo. Injongo eyaziswayo ikukuvuselela ukuzimela okanye ukunika uvakalelo lwentuthuzelo. Udizayino ngamnye ufaniswa nencasa kunye nemvakalelo: ukubulela kweCheese neSuphu yeTomato, ukuqiniseka kwiCappuccino, umoya wokungoyiki kwiChili kunye novuyo kwiSalted Caramel. Ipakheji inikezela ithuba elifutshane lokuphumla kubomi bemihla ngemihla.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Lay's 2021 Mood Match Umsebenzi Ophambili: Ukupakishwa koKutya ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Lay's 2021 Mood Match Umsebenzi Ophambili: Ukupakishwa koKutya iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Lay's 2021 Mood Match Umsebenzi Ophambili: Ukupakishwa koKutya iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: When designing their year-end limited-edition packaging for an exclusive social media giveaway, Lay’s decided to create four mood-ring inspired designs, linked to positive memories and emotions in hopes of invigorating a sense of energy or inducing a sense of comfort among Lay’s fans. With that in mind, Lay’s 2021 Mood Match focused on flavors that would inspire gratitude (Grilled Cheese + Tomato Soup), optimism (Cappuccino), feistiness (Chili) or cheerfulness (Salted Caramel).
Inkuthazo: With so many significant challenges in 2020, including those caused by the COVID-19 global pandemic, Lay’s wanted to give their consumers a quick break from reality as we looked ahead with hope to 2021. With Lay’s 2021 Mood Match, ultimately the Lay’s brand was able to find a fun and innovative way to create a moment for consumers to unwrap their silver lining, focus on the future, and embrace a little joy as they looked ahead to a new year.

Funda Uxwebhu Lweendaba

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