Bubly Bounce Umsebenzi Ophambili: Ipakheji Yesiselo by PepsiCo Design and Innovation

Bubly Bounce Umsebenzi Ophambili: Ipakheji Yesiselo by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Ibhaso Lentsimbi le-A' Design Award in Uyilo lwePakheji Competition Category.

IntsimbiIpakheji· 2022

Bubly Bounce Umsebenzi Ophambili: Ipakheji Yesiselo

by PepsiCo Design and Innovation

Ibhaso Lentsimbi le-A' Design Award Winner in Ipakheji Category

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Colors

The Design

About Bubly Bounce Umsebenzi Ophambili: Ipakheji Yesiselo

Umbhalo Wencwadi: I-Bubly Bounce lulwakhiwo lwepakheji yesiselo, olwenzelwe uluhlu lwamanzi anezibhamu aneкафеyini. Le pakheji yandisa uluhlu olukhoyo lwamanzi anezibhamu kwaye ibonisa ukongezwa kwekhafeyini ngaphandle kokufuduka ngasolwimini lwokubonakala lweziselo zamandla. Imibala egqamileyo neqaqambileyo, izibhamu, imibuliso enobubele kunye nokuncuma kuyagcinwa, ukuze umqondiso wenkampani uhlale ulula ukuwuqonda. Uyilo kwakhona lubonisa ukusetyenziswa kweengcamango ezimbini eziseleni esinye. Le nkqubo yenzelwe ukukhangela abathengi bangoku nokuzibonakalisa ngokucacileyo kwiivenkile.

The Recognition

About the Ibhaso Lentsimbi le-A' Design Award

Bubly Bounce Umsebenzi Ophambili: Ipakheji Yesiselo ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Bubly Bounce Umsebenzi Ophambili: Ipakheji Yesiselo iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Bubly Bounce Umsebenzi Ophambili: Ipakheji Yesiselo iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: When bubly™ first hit the market in 2018, it took the sparkling water world by storm. Now across the board, the caffeine/energy category is growing rapidly, and this is reflected in the sparkling water category, as well. To tap into that growing market, PepsiCo created bubly bounce™. Now, the bubly bounce line extension offers all the fun and flavor of bubly with just a kick of caffeine and the addition of dual flavors.
Inspiration: The Design Team’s strategy for bubly bounce was to create a system that differentiated from the base portfolio and communicated the addition of just a kick of caffeine, without leaning too far into “energy” territory. It was important to maintain the instantly recognizable equity of the bubly brand: bold and bright colors, bubbles, clever greetings and smiles. bubly bounce needed to resonate with current bubly consumers and clearly stand out on shelf amongst the competition.

Read the Press Release