Satine Pro Primary Function: Ipakethe Yobisi by L3branding

Satine Pro Primary Function: Ipakethe Yobisi by L3branding is a highly esteemed winner of the very prestigious 2022 Ibhaso Lesilivere le-A' Design Award in Uyilo lwePakheji Competition Category.

IsilivereIpakheji· 2022

Satine Pro Primary Function: Ipakethe Yobisi

by L3branding

Client: L3branding

Ibhaso Lesilivere le-A' Design Award Winner in Ipakheji Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Satine Pro Primary Function: Ipakethe Yobisi

Satine Pro yimizobo yepakethe yobisi olucocwe ngokugqithiseleyo (ultrafiltration) oluthengiswa eTshayina. Olu bisi lunommxholo weprotheyini we-6 grams kwi-100 millilitres nganye. Uyilo lubeka inani u-6 kumbindi obonakalayo wepakethe, oyilwe ngokwahlula nokuphinda ukuhlanganisa izinto zendalo ezinjengeenkomo nezityalo. Kufihlwe inkomo epheleleyo ngaphakathi komfanekiso. Le ndlela ithatha kubuGqirha (Cubism) kunye nobugcisa obungabonakaliyo (abstract art), apho inyaniso ithathwa ngokwahlulahlulwa ize iphinde yakhiwe. Ipakethe ilinganiselwe kwi-50 nge-50 nge-180 millimetres. Injongo kukuchaza udidi olutsha lobisi kunye nokubonisa isimo sendalo esicociweyo nesicwangcisiweyo.

The Recognition

About the Ibhaso Lesilivere le-A' Design Award

Satine Pro Primary Function: Ipakethe Yobisi ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Satine Pro Primary Function: Ipakethe Yobisi iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Satine Pro Primary Function: Ipakethe Yobisi yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SATINE, as a representative brand of China's high-end milk, launched China's first ultrafiltration milk in 2021, with protein content as high as 6g/100mL. A new picture was created by deconstructing and recombining the protein content number "6", which is most memorable for consumers, and natural elements such as cows and plants. "6" has become a prominent visual center, with a complete cow looming and hidden in the picture. In this way, technology, art, and nature were integrated into one design.
Dimensions & Packaging: 50mm*50mm*180mm
Tags: milk, package design, organic, Cubism
Design Challenge: The uniqueness of ultrafiltration milk category has not been well represented by any product on a global scale, with most looking more like "functional milk" or "milk beverage".
Our core mission is: 1. Define the characteristics of a new subcategory of ultrafiltration milk by design; 2. Continue SATINE's own natural and light luxury style, and further strengthen the high-end feeling to support the high price of products.
Inspiration: Design strategy is to start from science and technology, and the core principle of deconstruction and reorganization reminds designers of the deconstruction and reorganization of realistic scenes in "Cubism" and "abstractionism", which is an artistic means to reproduce reality and surpass reality; The integration of artistic vision into commercial products is also commonly used in luxury goods, which will naturally create high-end identity for the public.
Project Duration: The project started in July 2021 in Beijing and finished in December 2021 in Beijing, and was released in China in January 2022.
Team Members: Creative Direction: Guanru LI
Designer: Zhenxing Shi; Zhengyang Xuan
Projiect Manager: JIaxin He