Borjomi Ukupakishwa Kohlelo Olukhethekileyo ngu-Antonia Skaraki

Uyilo olubizwa ngokuba yi-Borjomi Ukupakishwa Kohlelo Olukhethekileyo olwenziwe ngu-Antonia Skaraki ngumwini obekekileyo webhaso elinobukhazikhazi le-2023 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2023

Borjomi Ukupakishwa Kohlelo Olukhethekileyo

ngu Antonia Skaraki

Umxhasi: Borjomi

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

17,918

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#141264

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Borjomi Ukupakishwa Kohlelo Olukhethekileyo

Ukungcangcazela okunamandla, iziqhushumbisi ezihlobisa isibhakabhaka saseBorjomi, kunye nomlinganiswa onobukho obunamandla, ixhama. Umlingo oguqulwe waba luphawu lwenkcubeko yaseGeorgia. Uphawu olubonakalayo "Mvuseleli Omkhulu". IBorjomi inxibe ukukhanya kwemibhiyozo yaye ixhama, liphuma kwi-dome, livela emanzini abalekayo. Ejikelezwe ngumnqamlezo waseBolnisi emanzini, iziko lobomi. Imigca yomnyama idityaniswe nemigca yeziqhushumbisi eziqhumayo, igxininisa intshukumo. Umbala obomvu uwandisa umbhiyozo, yaye amanzi aphazanyiswa ziingoma zokungcangcazela kokudala.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Borjomi Ukupakishwa Kohlelo Olukhethekileyo ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Borjomi Ukupakishwa Kohlelo Olukhethekileyo iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Borjomi Ukupakishwa Kohlelo Olukhethekileyo iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Borjomi wears the glow of festivities and the deer, rises from the dome, out of the rushing waters. Around him, the Bolnisi cross in the water, the center of life. The rainbow lines are combined with explosive firework lines, emphasizing movement. The red color intensifies the celebration, and the water is disturbed by the rhythms of the vibrations of creation.
Iithegi: Packaging design, limited edition, can design, sparkling water
Umngeni Woyilo: The task was to design a New Year Limited Edition packaging, based on the essence and key foundation of the Borjomi positioning - Borjomi water as a liquid legend, a legend born in the heart of the Georgian mountains, deeply rooted in tradition and ancient wisdom -, but at the same time to provide it with a celebratory, festive touch.
We managed to design a LE New Year package for Borjomi, based on the brand’s essence, without using the usual trivial designing patterns for festive packaging.
Inkuthazo: Fireworks. A magical entity. Your soul has been rejuvenated.
Intense vibrations, fireworks that adorn the sky of Borjomi, and a protagonist with an imposing presence, the deer. A magician transformed into the symbol of Georgian culture.
The visual imprint of "The Great Rejuvenator".
Ubude Beprojekthi: The project started in April 2021 in Athens and finished in June 2021 in Athens, and was released on the market in December 2021.
Ukuhamba Komsebenzi: The design is a LE New Year package for Borjomi, based on the brand’s essence, without using the usual trivial designing patterns for festive packaging.
Amalungu Eqela: creative director: Antonia Skaraki
art director: Valia Alousi & Andreas Deskas
designer: Alexandros Tsakiris