Alfa Honey Ukupakisha by Antonia Skaraki

Alfa Honey Ukupakisha by Antonia Skaraki is a highly esteemed winner of the very prestigious 2023 Ibhaso Lebhronzi le-A' Design Award in Uyilo lwePakheji Competition Category.

IbhronziIpakheji· 2023

Alfa Honey Ukupakisha

by Antonia Skaraki

Client: Fragiadakis

Ibhaso Lebhronzi le-A' Design Award Winner in Ipakheji Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Alfa Honey Ukupakisha

Usapho lakwaFragiadakis luguqula ulwazi nothando lobusi lube ngamava e-Alpha. Yinto eyinikelelwa yindalo, ukuze abantu baqale ngokutsha! Kwi-alfabhethi yamaGrike, "Alpha" lunobumba bokuqala nephawu lokuqala lonxibelelwano. Ngokukhuthala kwiimpawu ezikhethekileyo zemveliso, uyilo lulula kangangoko kunokwenzeka, luvumela ubusi buzithethe ngokwabo. Ngengqongqo yeglasi ecacileyo kunye nohlobo lombhalo olubhalwe ngesandla, lufana nobusi obuhlumayo.

The Recognition

About the Ibhaso Lebhronzi le-A' Design Award

Alfa Honey Ukupakisha ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Alfa Honey Ukupakisha iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Alfa Honey Ukupakisha iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Obsessed with the exceptional characteristics of the product, the design is as simple as possible, letting the honey speak for itself.
A transparent glass jar and a handwritten typography, resembles the dripping honey.
The honey comes out of the jar and creates the logo, indicating that there is nothing more to communicate than the purity of the product. Less is more!
Tags: Packaging design, honey
Design Challenge: In the Greek alphabet, “Alpha” is the first letter and the initial imprint of communication.
It is the "Beginning" of everything. The first taste, the first smell, the first experience that is etched in our memory forever. It's the way we know the world.
Fragiadakis family transforms knowledge and love for honey into an Alpha experience.
It’s what nature offers, so we can begin Anew!
Inspiration: Words that communicate quality, and quality can only be shown through the pure, raw and natural characteristics of one of the most important substances that nature can provide, honey.
Project Duration: The project started in July 2021 in Athens and finished in January 2022 in Athens, and was released on the market in Greece and Germany in May 2022.
Team Members: creative director: Antonia Skaraki
art director: Andreas Deskas