Hola Aloe Ukupakisha by Antonia Skaraki is a highly esteemed winner of the very prestigious 2023 Ibhaso Lebhronzi le-A' Design Award in Uyilo lwePakheji Competition Category.

IbhronziIpakheji· 2023

Hola Aloe Ukupakisha

by Antonia Skaraki

Client: Balokas

Ibhaso Lebhronzi le-A' Design Award Winner in Ipakheji Category

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Colors

The Design

About Hola Aloe Ukupakisha

Imifanekiso ngokusebenzisa i-kaleidoscope evuselela ingqondo yaye idala isimemo somdaniso. Ngemeko ye-maximalist, lonke inqaku loyilo libanjwe ngokugeleza. Imigca ephula ukugqibelela kwayo, ukuze ikhange umthengi kwintshukumo namandla eHola Aloe Vitamin. Iziqhamo zivusa yonke ilungu lomzimba yaye zikhokelela kumbhiyozo ovusa umoya yaye wondle umzimba nengqondo. Amandla, iingxolo ezinemibala kunye nemfihlakalo yokubona ihlabathi ngokusebenzisa i-kaleidoscope. Ingcamango engundoqo yengqikelelo yayikukudala indlela eyonwabisayo kwiziselo zevitamini ezisebenzayo ezinempilo.

The Recognition

About the Ibhaso Lebhronzi le-A' Design Award

Hola Aloe Ukupakisha ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Hola Aloe Ukupakisha iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Hola Aloe Ukupakisha iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Images through a kaleidoscope that excite your mind and invite you to dance with them. With a maximalist mood, every point of the design is captured with flow. Lines that break their absoluteness, to entice us in the movement and energy of Hola Aloe Vitamin. Fruits awaken every organ of our body and leads to a celebration that awakens the spirit and nourishes body and mind.
Dimensions & Packaging: Plastic bottle. Width 60mm x Depth 60mm x Height 210mm
Tags: Packaging design, aloe, aloe drink, vitamins
Production Technology: The products are plastic bottles with a transparent plastic sleeve.
Design Challenge: The goal was to redesign the packaging of the Hola Aloe Vitamin drink.
The target group is people who follow a balanced, healthy diet, aged 25-45.
An enjoyable approach to healthy vitamin drinks, avoiding the use of conventional methods of design.
Research: There was no research for this project.
Inspiration: If Hola Aloe was a rhythm, it would be the vibrations between the steps of an Argentine tango. If it were a note, it would have the intensity of Mi, and if it were a party, it would set up our instruments in nature and dance with her. All these explosions of the senses, seemed like images through a kaleidoscope. Intense, magical, and tied together by handkerchiefs that join hands and drag the dance!
Project Duration: The project started in December 2020 in Athens and finished in February 2020 in Athens, and was published in local stores all over Greece in May 2021.
Operation Flow: An enjoyable approach to healthy vitamin drinks, which avoid the use of conventional methods of design.
Team Members: creative director: Antonia Skaraki
art director: Andreas Deskas
Image Credits: Image #1 : Creator Andreas Deskas (Art Director)
Image #2 : Creator Andreas Deskas (Art Director)
Image #3 : Creator Andreas Deskas (Art Director)
Image #4 : Creator Andreas Deskas (Art Director)
Image #5 : Creator Andreas Deskas (Art Director)