Uyilo olubizwa ngokuba yi-Guo Nian Hao 包装 olwenziwe ngu-Xiaohongshu ngumwini obekekileyo webhaso elinobukhazikhazi le-2023 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IntsimbiIpakheji· 2023

Guo Nian Hao 包装

ngu Xiaohongshu

Umxhasi: Xiaohongshu

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Ipakheji

10,869

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#142120

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Guo Nian Hao 包装

Ibhokisi yesipho ka-Xiaohongshu ka-2022 yoNyaka oMtsha ivela kwintsomi malunga noMnyhadala waseNtwasahlobo. Ukuqhubela phambili isiko lookhokho, uXiaohongshu ulungiselele iseti eyahlukileyo yoKhanya, iSandi, kunye noBomvu. Izipho ziquka ukukhanya kwenkampu ebusuku, i-Halli Galli, iimvulophu ezibomvu, kunye nencwadi yekhalenda ebomvu emele uXiaohongshu. Le bhokisi yesipho idibanisa amabali entsomi kunye neendidi ezintathu zezipho, ivelisa indlela entsha yoyilo evela kwinkcubeko yemveli. Inethemba lokuvakalisa iminqweno emihle yoNyaka oMtsha waseTshayina kwaye idlulisele ilifa lenkcubeko kwisizukulwana esitsha.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Guo Nian Hao 包装 ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Guo Nian Hao 包装 iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Guo Nian Hao 包装 iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Continuing the tradition of our ancestors, Xiaohongshu have prepared a different set of "Light", "Sound", and "Red".
The gifts include a camping night light, Halli Galli, red envelopes and a red calendar book representing Xiaohongshu.
According to the records of "Nian" 's appearance, Xiaohongshu have designed a new recognizable "Nian" character for the gift box, which appears in different forms throughout the package.
Imilinganiselo nePakishini: Width 345mm* Depth 285mm* Height 100mm
Iithegi: Packaging Design, Chinese new year, Gift box, Nian, Recyclable material
Ubuchwepheshe Bokuvelisa: Xiaohongshu have tried our best to pick recyclable material and lightweight paper for the package. In particular, the molded trays use a natural and environment-friendly material made from bagasse.
Umngeni Woyilo: The most challenging part is to propose a young and creative concept combined with a traditional story. The packaging material and structure have been repeatedly tested to ensure they are lightweight and eco-friendly.
Uphando: According to the legend, there was a monster called "Nian". Every year on Lunar New Year's Eve it would come out and attack livestock and villagers. Later, people found that "Nian" was afraid of three things, namely light, sound, and red. Therefore, they prepared lanterns, firecrackers, and spring couplets on New Year's Eve, and they drove away "Nian" successfully. To celebrate a safe year, people happily went out to the streets and greeted each other with the phrase: "Guo Nian Hao(Happy New Year)!"
Inkuthazo: Xiaohongshu 2022 New Year gift box comes from a legend about the Spring Festival.
This Gift box passes on New Year traditions to the younger generation through an innovative combination of legends and stories.
Ubude Beprojekthi: The project was launched in Shanghai in JAN 2022.
Ukuhamba Komsebenzi: Gifts could only be found after tearing off the riddle sealed on the cover.
Amalungu Eqela: Mengchao Lu
Chenjing Zhang
Zijian Chen
Hui Li
Tao Wen
Yiwen Xiao
Amagunya Emifanekiso: REDstudio@Xiaohongshu,Shanghai
Ya Li, Yuqi Wang, Xiaocheng Liu