Nikasi Ipakethe yeBhotile yeBhiya by Tiger Pan

Nikasi Ipakethe yeBhotile yeBhiya by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Ibhaso Lesilivere le-A' Design Award in Uyilo lwePakheji Competition Category.

IsilivereIpakheji· 2023

Nikasi Ipakethe yeBhotile yeBhiya

by Tiger Pan

Client: Tsingtao Brewery Co., Ltd.

Ibhaso Lesilivere le-A' Design Award Winner in Ipakheji Category

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Colors

The Design

About Nikasi Ipakethe yeBhotile yeBhiya

INikasi luyilo lwepakethe yebhiya emhlophe yodidi oluphezulu. Intamo yebhotile iqingqwe ngobukho obuthathu kwaye iphethe umfanekiso wejometri ophakanyisiweyo kaNinkasi, ochazwe kwintsomi njengothixokazi wokuqala wokwenza ibhiya. Umzimba webhotile ugudiswe ngesanti ngokuyinxalenye, kwaye ileyibhile ephakanyisiweyo yenziwe ngendlela ecebisa ingubo kathixokazi. Endaweni yokuxhomekeka kwileyibhile eprintiweyo kuphela, imilo yeglasi eqingqiweyo inika ibhiya isazisi sayo. Ibhotile ingange-63 mm ububanzi, i-63 mm ubunzulu kunye ne-225 mm ubude. Ukuvavanywa okuphindaphindiweyo kunye nokwenziwa kwemodeli yobukho obuthathu kwenza ukuveliswa ngobuninzi kwakhona kwaba nokwenzeka.

The Recognition

About the Ibhaso Lesilivere le-A' Design Award

Nikasi Ipakethe yeBhotile yeBhiya ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Nikasi Ipakethe yeBhotile yeBhiya iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Nikasi Ipakethe yeBhotile yeBhiya yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal of the project is to build up a fresh new brand of high-end white beer. With the fierce competition going on the beer market, Nikasi will not stand out easily with a different label, but it will with a totally different carved bottle. On the neck, the geometric figure of Sumerian goddess of brewery is embossed. Under the neck, a delicate label is made to be the gown of the goddess. In any social occasions, Nikasi will be the special preferable choice of beer, making the consumers proud of holding it on hand.
Dimensions & Packaging: Width 63mm x Depth 63mm x Height 225mm
Tags: beer, Sumerian civilization, white beer, package, Tiger Pan
Production Technology: The bottle neck is carved in three dimensions, the bottle body is partially sanded and the label bulges.
Design Challenge: As we know, the thickness for a beer bottle is quite limited. The carving of the bottle is not at all an easy process. Also the sharp angles on the face have made it even difficult for manufacturer to produce it by mass. Yet through over 30 times of proofing and redesigns of the 3D modeling work, the beer is now qualified of mass production.
Research: As the brand owner of Nikasi, Tsingtao beer has made mass production for the bottle with the carved neck, which has proved the design to be effective and influential.
Inspiration: The inspiration come from the myth that Ninkasi is said to be the first goddess of brewery in human history. While most of the beers differentiate themselves from their competitors by labels. We made this bold decision to carve the neck of the bottle, telling a mysterious story of the origin of the beer in the same time.
Project Duration: 2021 September to 2022 August
Operation Flow: The highly exquisite bottle stickers are designed to serve as the dress of the goddess. All these details match the theme of Nicasi, making consumers feel proud to hold the bottle in their hands and feel the leading superiority in social occasions. Exquisite embossing technology will leave a high quality impression on consumers and open a massive gap with competitors.
Patents: Tiger Pan
Team Members: Chief Designer: Tiger Pan
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
Image Editing: Juanjuan Wu
Project Manager: Hua You
Image Credits: Tiger Pan