Nverhong Guihualinzang Ukupakishwa Kwesiselo Esinxilisayo by Wen Liu

Nverhong Guihualinzang Ukupakishwa Kwesiselo Esinxilisayo by Wen Liu is a highly esteemed winner of the very prestigious 2023 Ibhaso Lesilivere le-A' Design Award in Uyilo lwePakheji Competition Category.

IsilivereIpakheji· 2023

Nverhong Guihualinzang Ukupakishwa Kwesiselo Esinxilisayo

by Wen Liu

Client: Shenzhen Oracle Creative Design Co., Ltd

Ibhaso Lesilivere le-A' Design Award Winner in Ipakheji Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Nverhong Guihualinzang Ukupakishwa Kwesiselo Esinxilisayo

I-Shaoxing Nverhong Winery Co., Ltd. inembali ende. Yasekwa ngo-1919, ngummeli we-Huangjiu. Ibekwe eShangyu Dongguan, kwisiXeko saseShaoxing, kwiPhondo laseZhejiang. Lelinye lamashishini angundoqo kushishino lwase-Huangjiu e-China kunye neyunithi kasekela-sihlalo weSebe le-China Alcohol Industry Association. INuerhong Huangjiu yenziwe ngeyona rayisi igqwesileyo emhlophe etyebileyo, enombala ocacileyo nongafihliyo, ithambile kodwa ityebile. incasa kunye nevumba elinamandla nelihlala ixesha elide.

The Recognition

About the Ibhaso Lesilivere le-A' Design Award

Nverhong Guihualinzang Ukupakishwa Kwesiselo Esinxilisayo ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Nverhong Guihualinzang Ukupakishwa Kwesiselo Esinxilisayo iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Nverhong Guihualinzang Ukupakishwa Kwesiselo Esinxilisayo yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A representative brand of Shaoxing liquor, the visual form of the product Nverhong Guihua Lincang is inspired by the Tuanshan, which is a necessary thing in ancient times when a daughter grows up and gets married, it is used to hide her face and has the meaning of reunion and happiness, and carries the same good meaning as Nverhong liquor.
Dimensions & Packaging: 125X117X320mm
Tags: Nverhong, Chinese Shaoxing liquor, Reunion and Beauty, Oriental flavour and Affinity.
Production Technology: In the form of celadon, Nverhong Guihua Lincang is mild and soft, and the box is made of recyclable paper for printing.
Design Challenge: At the beginning of the project, we have experimented with various materials for the bottle, such as ceramic, glass and PVC, and finally chose ceramic as the material for the bottle according to the properties of Nverhong liquor.
Research: The product imagery of Shaoxing liquor in the current market is almost obsolete and the consumer orientation is not accurate enough. Through market analysis combined with the needs to be communicated in the project, a new visual style of the product was reorganised and elements that fit the new image of Nverhong were extracted from the traditional Chinese elements.
Inspiration: With its slim shape, Nverhong Guihua Lincang has a range of extensibility through different techniques, materials and colours. The body of the bottle is decorated with osmanthus elements, which are shown in the form of simple lines to add a feeling of modernity. The hexagonal cover, like a window of Chinese ancient architecture and also like a square fan, perfectly fits the elegant qualities of the product.
Project Duration: 2021.6-2022.3
Operation Flow: The bottle has a slim appearance, with inspiration from the traditional Chinese women's collar that is introverted, and the core element is the Tuanshan used by the ancient Chinese women, which is harmonious and traditional without losing its national paradigm.
Team Members: Wen Liu
Xianguo Wang