Tsingtao 9 Degrees Ukupakishwa Kwebhiya ngu-Jin Zhang

Uyilo olubizwa ngokuba yi-Tsingtao 9 Degrees Ukupakishwa Kwebhiya olwenziwe ngu-Jin Zhang ngumwini obekekileyo webhaso elinobukhazikhazi le-2023 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2023

Tsingtao 9 Degrees Ukupakishwa Kwebhiya

ngu Jin Zhang

Umxhasi: Tsingtao Beer

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

18,712

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#144952

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Tsingtao 9 Degrees Ukupakishwa Kwebhiya

Ibhiya yeTsingtao yenye yezona ntlobo zebhiya zaziwayo eTshayina. Ngesiseko sokugqamisa uphawu, icala le-brand kufuneka libonise iimpawu zendawo zephondo ngalinye. Umyili usebenzisa ummeli weHubei "Yellow Crane Tower" ukubonisa iimpawu zendawo. Ukongeza, i-Xianyun, iCrane, kunye ne-bottleneck "I-Phoenix Feather" (U-Hubei uyayithanda kakhulu iPhoenix) yenza umfanekiso wonke ube bhetyebhetye; Kwangaxeshanye, qaqambisa i-"9 degree", eyona ndawo inkulu yokuthengisa imveliso, ukukhuthaza ngempumelelo intengiso.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Tsingtao 9 Degrees Ukupakishwa Kwebhiya ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Tsingtao 9 Degrees Ukupakishwa Kwebhiya iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Tsingtao 9 Degrees Ukupakishwa Kwebhiya iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: This is a beer design that gives consideration to both the brand and local culture, with the brand name highlighted on the left side of the label; On the right side, the most representative "Yellow Crane Tower" in Hubei is used to show the local characteristics. In addition, auspicious clouds, cranes, and the bottleneck mark "Phoenix Feather" (Hubei highly advocates phoenix) make the whole picture more flexible; At the same time, the biggest selling point of the product is " 9 degrees".
Imilinganiselo nePakishini: Width 65mm x Depth 65mm x Height 265mm
Iithegi: Tsingtao, BEER, Jin Zhang, Wuhan SANBU, packing design, China
Ubuchwepheshe Bokuvelisa: This beer has a very large sales volume. Considering the cost and production efficiency, the designer did not use any special materials, and the most commonly used silver sticker was used for labels.
Umngeni Woyilo: The biggest adjustment of this project is to balance the brand and local culture, which requires designers to understand the logic of consumers' purchase of goods, and finally decide to highlight the brand in a limited way, because the brand itself has a very high reputation. When people get the product, they will find their familiar city landmarks and other elements, which will produce a sense of surprise and bring consumers a better sense of experience.
Uphando: The difficulty of this project is to highlight both the brand and the local culture. Qingdao Beer is one of the most famous beer brands in China, so the designers put the brand first in the vision to highlight, and the local characteristic culture is expressed in silver. From a distance, it will not steal the brand's spotlight, and from a close look, it has a sense of quality; The elements are the most familiar to the local people to obtain the most efficient transmission speed.
Inkuthazo: The inspiration of the whole label design comes from the famous Chinese painting White Clouds and Yellow Cranes, which depicts the Yellow Crane Tower in Hubei Province. The elements of the Yellow Crane Tower, auspicious clouds and cranes are extracted from the painting and expressed in a more concise way; The "phoenix feather" on the bottle neck label is inspired by the place of Hubei, where people have always admired phoenix.
Ubude Beprojekthi: The project will be started in Wuhan, China in December 2021, completed in Wuhan, China in May 2022, and sold in Hubei, China in August 2022.
Ukuhamba Komsebenzi: This beer is exclusively for sale in Hubei, China. The designer uses the most representative elements of architecture, cranes, phoenix, etc. in Hubei to make consumers feel familiar and friendly instantly, which can quickly shorten the distance between consumers and brands. At the same time, the left side of the label highlights the brand with a very large font, so that consumers can see it at first sight.
Iipathenti: Intellectual property/patents/copyrights owned by Tsingtao Brewery