Huanghelou Ukupakishwa Kwebhiya ngu-Jin Zhang

Uyilo olubizwa ngokuba yi-Huanghelou Ukupakishwa Kwebhiya olwenziwe ngu-Jin Zhang ngumwini obekekileyo webhaso elinobukhazikhazi le-2023 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2023

Huanghelou Ukupakishwa Kwebhiya

ngu Jin Zhang

Umxhasi: Huanghelou

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

15,633

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#144959

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Huanghelou Ukupakishwa Kwebhiya

Inqaba yeCrane emthubi sesona sakhiwo sibalulekileyo sidumileyo eWuhan, eTshayina. Olu thotho lweebhiya ziitoti zomfanekiso wesixeko eziqaliswe yiNqaba yeCrane eYellow. Bacebisa uWuhan kuye wonke umntu ngebhiya, imveliso yabathengi bemihla ngemihla. Kwaye ngokusetyenziswa kohlaza, omele amandla kunye nempilo, kunye nomfusa ongaqondakaliyo, ukubonisa ukuchuma komzi ukusuka kwimini ukuya ebusuku. Ngokumalunga nokukhethwa kwezinto, umyili ukhangele awona malungu amele kwiindawo ezahlukeneyo zesixeko ukuze achaze, kwaye wongeze imiboniso yabalinganiswa ukwenza ubomi buphile ngakumbi kwaye busondele kubathengi.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Huanghelou Ukupakishwa Kwebhiya ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Huanghelou Ukupakishwa Kwebhiya iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Huanghelou Ukupakishwa Kwebhiya iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: This is an urban beer product launched by the Yellow Crane Tower. With the core of displaying the image of Wuhan, China, the beer products show the charm of the city, including the most representative buildings, bridge figures, etc. Connect with consumers in a more relaxed and pleasant way. The two series of products show the prosperity of the city from day to night with green representing vitality and health and mysterious purple respectively.
Imilinganiselo nePakishini: Width 65mm x Depth 65mm x Height 115mm
Iithegi: Huanghelou, Yellow Crane Tower, Beer, Jin Zhang, Wuhan SANBU, packing design, China
Ubuchwepheshe Bokuvelisa: This product needs to bring people a colorful city image, but it also needs to consider the cost and landing effect in the production, so the designer uses not too many colors, but describes a colorful beer can design.
Umngeni Woyilo: The biggest challenge of this project lies in trade-offs and integration. Because Wuhan is a super city in central China and has a very long history, there are many elements that can be expressed. This requires designers to make trade-offs and integrate all elements to make the elements look more like a whole. Fortunately, the designers have integrated the elements of Wuhan's three towns harmoniously through regional excavation.
Uphando: This project is very different from ordinary beer packaging. It is not only a commodity, but also more important to build urban culture from the height of a city. This requires designers to fully explore the most representative elements of the city, from landmark buildings to cultural characteristics, urban accumulation, future development, etc., which requires multi-dimensional exploration and thinking. Fortunately, the designer has lived and worked in this city for more than ten years, and has deep feelings and understanding about it.
Inkuthazo: Wuhan is a super metropolis in central China. It is divided into three towns by the Yangtze River and the Han River. Each town has very different characteristics and cultures. Through the cultural excavation of each town, a city picture is constructed from representative buildings, bridges, people, ships, flowers and other elements.
Ubude Beprojekthi: The project will be started in Wuhan, China in April 2022 and completed in Wuhan, China in September 2022. It is expected to be sold in Hubei, China in April 2023.
Ukuhamba Komsebenzi: No matter people living in Wuhan, China, or people coming to Wuhan from other places, they can bring a sense of intimacy through this series of products, or quickly learn about the city's rich and colorful urban culture and characteristics, and contact the most people with the most daily consumer products.
Iipathenti: The intellectual property/patents/copyrights belongs to Yellow Crane Tower