Jinlongquan Beer Ibhokisi Yesipho ngu-Jin Zhang

Uyilo olubizwa ngokuba yi-Jinlongquan Beer Ibhokisi Yesipho olwenziwe ngu-Jin Zhang ngumwini obekekileyo webhaso elinobukhazikhazi le-2023 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2023

Jinlongquan Beer Ibhokisi Yesipho

ngu Jin Zhang

Umxhasi: InBev jinlongquan beer (Hubei) Co., Ltd

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

18,068

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#144964

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Jinlongquan Beer Ibhokisi Yesipho

Le bhokisi yesipho isebenzisa eyona rekhoda idumileyo ngeminyaka yoo-1980 njengomfuziselo wokudala, oya kuthi ukhumbuze abantu abaninzi, kubandakanya nolutsha, ngeenkumbulo zabo kwaye bafezekise unxibelelwano oluhle lweemvakalelo. Umyili usebenzise ibhokisi yekhadibhodi ekhatywayo ukuyila, esebenzayo, ehambelana nokusingqongileyo kunye nokugcina iindleko. Kwangaxeshanye, ngobuchule wavula imingxunya emithathu engqukuva phambi kwebhokisi yesipho, ekwazi ukubona intuitively iintlobo ezahlukeneyo zeemveliso zebhiya ngaphakathi, ukufezekisa uyilo olunemigangatho emithathu yeemvakalelo, ukukhuselwa kwendalo kunye nomsebenzi.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Jinlongquan Beer Ibhokisi Yesipho ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Jinlongquan Beer Ibhokisi Yesipho iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Jinlongquan Beer Ibhokisi Yesipho iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Jinlongquan Beer has a history of more than 40 years in China. It has been liked by people since 1977. This gift box is designed to give back consumers' love for Jinlongquan for so many years. Therefore, it uses the most popular tape recorder model in the 1980s as the creation prototype. With this image, it creates a silent classic sound to convey the brand's position in consumers' hearts, and convey the idea that beer brings unlimited fun to people.
Imilinganiselo nePakishini: Width 370mm x Depth 70mm x Height 310mm
Iithegi: Jinlongquan Beer, Gift Box, Jin Zhang, Wuhan SANBU, Packing Design, China
Ubuchwepheshe Bokuvelisa: Although this is a gift box, in order to avoid excessive packaging, the designer only used corrugated boxes to achieve this, which is practical and environmentally friendly and saves the brand money. At the same time, taking advantage of the modeling characteristics of the tape recorder, three circular holes were opened on the basis of not damaging the integrity, so that consumers can clearly see several different types of beer products in the gift box from the outside, achieving the dual protection of brand culture and function.
Umngeni Woyilo: The biggest challenge of this gift box is to control the production cost, but the designer perfectly solved it through creative modeling, and the corrugated box is also very environmentally friendly. Another challenge lies in the internal fixed structure. The designer gave up the simple but not environmentally friendly foam and solved it by blocking the product through the opening of the carton, so that the whole gift box can reach the most environmentally friendly state.
Uphando: When doing this design, the designer started to study the brand development process and found out several important nodes of the brand development. He used the most popular recorder in the brand's initial years as the creation prototype, which not only demonstrated the long history of the brand, but also had emotional interaction with consumers. He also used the important year of the brand on the FM number of the recorder, and used this natural way to integrate the brand into the design.
Inkuthazo: The inspiration for this design comes from the starting year of the brand. The 1980s was a very interesting time. At that time, the most popular way for young people was to carry a recorder, dance and sing in bell bottoms, and be very happy. This is exactly the pleasant feeling that beer can bring to people. From the physical and spiritual aspects of the brand, it is very consistent.
Ubude Beprojekthi: The project will start in Wuhan, China in June 2022, be completed in Wuhan, China in July 2022, and be exhibited in Hubei, China in September 2022.
Ukuhamba Komsebenzi: This gift box uses the most popular recorder in the 1980s as the creation prototype, which will remind many people of their memories. In the current trend of retro, many young people also like this retro design, so it can cover a very wide range of consumers' ages. Emotional interaction is the interaction that can bring consumers the greatest memory point, and will bring better brand goodwill to the brand.
Iipathenti: The intellectual property/patents/copyrights belongs to InBev Jinlongquan Beer