Mouled Bonbon Ipakeji yaMasizini ngu-Kamal Rizk - Bold Branding

Uyilo olubizwa ngokuba yi-Mouled Bonbon Ipakeji yaMasizini olwenziwe ngu-Kamal Rizk - Bold Branding ngumwini obekekileyo webhaso elinobukhazikhazi le-2023 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IntsimbiIpakheji· 2023

Mouled Bonbon Ipakeji yaMasizini

ngu Kamal Rizk - Bold Branding

Umxhasi: Voila Dessert shop

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Ipakheji

13,234

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#147557

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Mouled Bonbon Ipakeji yaMasizini

Olu luyilo lwepakeji lweelekese ezincinci ezifana ne-bonbon ezenzelwe kuphela umnyhadala weMouled. Umbono woyilo usekelwe kwimilo ye-bonbon esongelweyo elungiselelwe ubude betyhubhu. Umyili wenza lula umsitho wesithethe seMouled wawenza waba zizinto ezinophawu ezilula esebenzisa imigca ecocekileyo yejiyometri. Wenza unoDoli, iQhawe, iHashe, iLiso eliGwenxa, neHobe ngokusebenzisa iibhloki zemibala egqamileyo. Esebenzisa isimbo esifanayo sejiyometri, wenza uhlobo lwamagama oluqaqambileyo lweMouled Bonbon oludibanisa umbono. Le Mouled Bonbon yindlela yanamhlanje yokuthatha umbhiyozo wamandulo wendabuko.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Mouled Bonbon Ipakeji yaMasizini ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Mouled Bonbon Ipakeji yaMasizini iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Mouled Bonbon Ipakeji yaMasizini iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The design concept is based on integrating the Bonbon element with the traditional festive folklore icons celebrating the Mouled in a fun modern visual. Using striking vivid colors the design features the famous Mouled Doll, Knight, Horse, Evil Eye, and the peaceful Dove. All the elements designs form the shape of bonbons representing the product inside. The Mouled Bonbon typography is the cherry on top created with cool bold lines bringing the concept and theme together in a catchy way
Imilinganiselo nePakishini: Tube Width 100 x Diameter 100 x Height 270
Iithegi: packaging, packaging design, minimal packaging design, minimal design, design, graphic design, illustration, colorful design, visual
Ubuchwepheshe Bokuvelisa: These composite containers consist of a tube body made from 100% recycled paper, sealed with a tin plate base and lid covered with a plastic lid for protection after opening
Umngeni Woyilo: Mouled celebrations are dated back to the 11th century in Egypt. Celebrated by generations with the same traditional festivities, and the making of special candy, until it became folklore with an iconic theme. Designing a Mouled packaging design for a modern creative brand was the challenge.
We simplified the rich folklore theme into main icons to create a minimal design with clear geometric lines and striking colors, communicating the traditional elements in a modern and young visual.
Uphando: Qualitative and quantitative research.
The objective was to know if people would resist a modern design for a conventional occasion.
We conducted online survey on random sample of current customers and the shop nearby pedestrians.
The Majority didn't like traditional Mouled designs, wanted more creative designs.
They liked the design, colors, and typography and kept interacting with the tube translating the icons.
The design would affect their purchase decision and they would choose modern design.
Inkuthazo: Mouled celebration is the main inspiration for this project. It is one of the most famous Islamic folklore festivals as it celebrates the birthday of the prophet. The day is filled with joyful festivals, colorful folklore ornaments, and special nuts candies are made only for this day for generations. The candies later became traditional gifts with the iconic doll and knight toys in the annual celebration
Ubude Beprojekthi: The project started in August 2022 in Cairo and finished in October 2022 in Cairo
Ukuhamba Komsebenzi: This is an easy open tube with a protective top cover that keeps the Mouled Bonbon nuts candy fresh & crisp. The design is wrapping the whole tube with colorful meaningful folklore icons. Each icon translates to nostalgic traditional memory or ritual of the celebration in the most minimal yet festive way.
Amalungu Eqela: Lead designer: Kamal Rizk
Project manager: Sarah El Kasaby
Amagunya Emifanekiso: Image #1: Illustrator Kamal Rizk, 2022
Image #2: Illustrator Kamal Rizk, 2022
Image #3: Illustrator Kamal Rizk, 2022
Image #4: Illustrator Kamal Rizk, 2022
Image #5: Illustrator Kamal Rizk, 2022