Nutrili Izongezo Zophawulo ngu-Cansu Dagbagli Ferreira

Uyilo olubizwa ngokuba yi-Nutrili Izongezo Zophawulo olwenziwe ngu-Cansu Dagbagli Ferreira ngumwini obekekileyo webhaso elinobukhazikhazi le-2023 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IntsimbiIpakheji· 2023

Nutrili Izongezo Zophawulo

ngu Cansu Dagbagli Ferreira

Umxhasi: Nutrili

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Ipakheji

17,523

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#147623

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Nutrili Izongezo Zophawulo

Izongezo ezinencasa, iinzuzo ezingenakuphikiswa. I-Nutrili imalunga nokuzisa umgangatho ophezulu, izongezo zendalo kunye nezizinzileyo. UCansu Dagbagli Ferreira wayalelwa ukwenza uphawu lophawu olubonakalayo kunye noyilo lokupakisha. Isazisi esibonakalayo siquka umoya wolutsha kunye nowanamhlanje we-brand, kunye nendlela enesibindi. Lilonke, luphawu lophawu kunye nexabiso lophawu. Uyilo lokupakisha aluthandeki nje kuphela kodwa lukwayilwe ngokucinga ukubhenela abaphulaphuli ekujoliswe kubo. Ukusetyenziswa kwemibala edlamkileyo kunye nokuchwetheza okukhulu kunxibelelanisa uphawu lokugxila kwizithako ezicocekileyo nezicocekileyo.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Nutrili Izongezo Zophawulo ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Nutrili Izongezo Zophawulo iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Nutrili Izongezo Zophawulo iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The concept and the design reflects clean ingredients, while still being effective and tasty. Logo symbol was developed as a drop, inspired by the gummies' drop shape. The waves & the stars symbolize that products are full of nutrients and they make you shine inside and out!

Visual brand identity gives the message that these products actually work and they're not synthetic or empty. Subtle gradient assigned to each packaging label makes them unique but doesn't compromise minimality.
Imilinganiselo nePakishini: Supplement jar labels: 65 x 216 mm
Collagen box: 107 x 84 x 115 mm
Collagen vial label: 64 x 85 mm
Iithegi: supplements, vitamins, collagen, label, packaging, design
Ubuchwepheshe Bokuvelisa: Techniques and methodologies: Design thinking method of Diverge&Converge
Softwares: Adobe Illustrator, Adobe Photoshop, Lightroom
Umngeni Woyilo: The creative challenge was creating a young, functional but also unique branding. The target population which is the Middle Eastern world is drawn into more maximalist designs, however the design intention was creating a minimal design while still being attractive to the target group.

In the application and production phase of the design, the challenge was to include both English and Arabic text in a small label area.
Inkuthazo: Inspired by the colorful culture of Middle East, the design aimed to be minimal and attractive to the young audience at the same time. Rich colors represent the strong and clean ingredients of the supplements.
Ubude Beprojekthi: 3 months, Istanbul & Dubai
Ukuhamba Komsebenzi: Using a big typography and written benefits directly on the packaging front, the packaging catches attention quickly on the online platforms. The customers can easily understand what this product does/is for.
Amalungu Eqela: Designer: Cansu Dagbagli Ferreira
Amagunya Emifanekiso: Photography: Lara Zankoul + Büşra Sarıoğlu