Lay's More Belgian Really Impossible Ukupakishwa Kokutya by PepsiCo Design and Innovation

Lay's More Belgian Really Impossible Ukupakishwa Kokutya by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Ibhaso Lesilivere le-A' Design Award in Uyilo lwePakheji Competition Category.

IsilivereIpakheji· 2023

Lay's More Belgian Really Impossible Ukupakishwa Kokutya

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Ibhaso Lesilivere le-A' Design Award Winner in Ipakheji Category

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Verified Award Winner

Verify Award Status for #149717

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lay's More Belgian Really Impossible Ukupakishwa Kokutya

I-Lay's More Belgian Really Impossible luyilo lokupakisha lwemveliso ekhethekileyo (limited edition) lweetships zetapile ezithengiswa eBelgium. Olu pakisho lubonisa iincasa ezimbini ezintsha zasekuhlaleni eziphuhliswe kunye neBrussels Ketjep. Abathengi baseBelgium bamenywa ukuba bangenise iingcamango zoyilo ezinesimo esomeleleyo sasekuhlaleni, kwaye iingcamango ezimbini ezifumene iivoti ezininzi zaboniswa zaza zanikwa nembeko kwiipakethe. Le ndlela iphendula kwimarike yezidlo ezikhawulezileyo apho iibhrendi zasekuhlaleni zinikezela iincasa nezibango ezifanelekileyo. Uyilo lujolise ekugcineni abathengi bangoku bebhrendi yakwaLay's nasekutsaleni abatsha.

The Recognition

About the Ibhaso Lesilivere le-A' Design Award

Lay's More Belgian Really Impossible Ukupakishwa Kokutya ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Lay's More Belgian Really Impossible Ukupakishwa Kokutya iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Lay's More Belgian Really Impossible Ukupakishwa Kokutya yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In recent years, the global snack market has become more competitive than ever, with more local players in the space introducing relevant flavors and product claims. In Belgium, it was time for the Lay’s brand to launch new flavor innovations and try a new design approach to both retain current brand loyalists and acquire new consumers. Partnering with Brussels Ketjep, Lay’s launched two new iconic and localized flavors for the Belgian market.
Inspiration: Lay’s decided to directly engage Belgian consumers in the design process by challenging them to come up with design concepts “so Belgian” that they would spark fun and capture authentic local insights. The two most voted designs would then have the honor of being featured and credited on #MoreBelgianisReallyImpossible limited edition packs and win 5000€ for their contributions.

Read the Press Release