Rockstar Spotlight Studios IStudiyo Yokurekhoda Ehambayo by PepsiCo Design and Innovation

Rockstar Spotlight Studios IStudiyo Yokurekhoda Ehambayo by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Ibhaso Lesilivere le-A' Design Award in Uyilo lokuBhengeza, ukuThengisa kunye noNxibelelwano Competition Category.

IsilivereUkubhengeza· 2023

Rockstar Spotlight Studios IStudiyo Yokurekhoda Ehambayo

by PepsiCo Design and Innovation

Ibhaso Lesilivere le-A' Design Award Winner in Ukubhengeza Category

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Verified Award Winner

Verify Award Status for #149747

View at A' Design Award Press Release Award Badge

Colors

The Design

About Rockstar Spotlight Studios IStudiyo Yokurekhoda Ehambayo

IRockstar Spotlight Studios sisitudiyo sokurekhoda esihambayo esadalwa njengamava ophawu lweshishini kubandwendweli nabahlali baseVenice Beach, eCalifornia. Olu faniso lubandakanya i-Unplugged Mood Booth kwaye lwaboniswa ukwazisa uluntu ngeencasa ezintsha ze-Rockstar Unplugged. Isitudiyo sinika amagcisa asakhulayo, abadlali bemidlalo yevidiyo nabanye abadali indawo yokurekhoda, ukwabelana ngeengcinga nokufumana ukuphefumlelwa. Isazisi sophawu lwe-Rockstar siguqulelwe kwindawo yangaphakathi enemilinganiselo emithathu, apho iimilo, imibala neziphelo zophawu zisetyenziswe kwiipaneli zefom ye-akhustiki, izixhobo ezifakelweyo, izinto zokwaleka nakwiipaneli zelogo ezikhutshiweyo.

The Recognition

About the Ibhaso Lesilivere le-A' Design Award

Rockstar Spotlight Studios IStudiyo Yokurekhoda Ehambayo ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Rockstar Spotlight Studios IStudiyo Yokurekhoda Ehambayo iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Rockstar Spotlight Studios IStudiyo Yokurekhoda Ehambayo yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a part of The Big Game weekend, Rockstar® unveiled a new brand experience, the Rockstar Spotlight Studios and the Unplugged Mood Booth, to wow locals and fans visiting Venice Beach, CA and introduce them to the new Rockstar Unplugged® flavors. The Brand Experience Design Team collaborated with the PepsiCo Music & Culture Team to create a state-of-the-art mobile recording studio, a place that spotlights hustlers, emerging artists, and gamers to create, exchange and inspire.
Inspiration: The Design team designed and developed every detail of the Rockstar Spotlight Studios and Unplugged Mood Booth Structure, from top to bottom. To create the Rockstar Truck, we translated the new iconic Rockstar brand identity into an elegant 3D exploration that embeds the brand shapes, colors, and finishes into the recording truck elements themselves, such as acoustic foam panels, fixtures, upholstery, and extruded logo panels.

Read the Press Release