Zhenjiu Zhencang Chinese Baijiu Ipakethi Yeziselo Ezinamandla by Ying Song Brand Design Shenzhen Co., Ltd is a highly esteemed winner of the very prestigious 2023 Ibhaso Lesilivere le-A' Design Award in Uyilo lwePakheji Competition Category.

IsilivereIpakheji· 2023

Zhenjiu Zhencang Chinese Baijiu Ipakethi Yeziselo Ezinamandla

by Ying Song Brand Design Shenzhen Co., Ltd

Client: Kweichow Zhenjiu Chanpinzhongxin

Ibhaso Lesilivere le-A' Design Award Winner in Ipakheji Category

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Colors

The Design

About Zhenjiu Zhencang Chinese Baijiu Ipakethi Yeziselo Ezinamandla

I-Zhenjiu Zhencang yiseti yokupakisha nokubonisa yesiselo esinamandla saseTshayina esaziwa ngokuba yi-baijiu. Iibhotile zihlala kwitreyi eyenziwe ngohlobo lweqokobhe leperile, imilo ephefumlelwe ngumzobo othi The Birth of Venus. Imilo iyonke ikhumbuza ngenqanawa yeseyile ehamba phezu kwamaza. Isiseko sekristale siqingqwe ngendawo yakudala yokwenza utywala kwaye sikhanyiswa sisibane se-LED esibhekisa kwimbali ende yomvelisi. Isinyithi, umthi, i-PMMA neplastiki zidityanisiwe ukwenza into enokuqokelelwa. Umxholo weperile ubonisa ingcamango yebranti yobuhandiba nokuxabiseka, njengoko ukuvutyiswa kotywala nokuyilwa kweperile ziinkqubo ezicothayo zombini.

The Recognition

About the Ibhaso Lesilivere le-A' Design Award

Zhenjiu Zhencang Chinese Baijiu Ipakethi Yeziselo Ezinamandla ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Zhenjiu Zhencang Chinese Baijiu Ipakethi Yeziselo Ezinamandla iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Zhenjiu Zhencang Chinese Baijiu Ipakethi Yeziselo Ezinamandla yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design and the different materials presented are extremely visually appealing ,topical and collectible. The overall shape also resembles a sailboat riding the wind and waves.
The bottles are displayed on a pearl shell-shaped bottom tray, like the "Birth of Venus" by Italian painter Sandro Botticelli. Let western consumers also feel the noble and beautiful products.
The crystal base is carved with an ancient winery (LED light shows the long history of the enterprise)
Dimensions & Packaging: 520mmx250mmx370mm
Production Technology: Metal, wood, PMMA, LED light, plastic
Inspiration: Pearl is used to reflect the brand culture of "Zhenjiu" and interpret the meaning of "treasure among liquors".
Pearl symbolizes "nobility" and "preciousness". The process of making wine and the process of forming pearls are both "the art of time", which are highly compatible with the culture they convey. So, we conveyed the brand culture of Zhenjiu through the shells and pearls: precious, scarce and high-end. It also allows consumers to better understand the brand culture of the product.
Team Members: Creative Director: Yingsong Chen
Design: Gang Wang, Nian Li, Wenbing Cheng
3D: Huandi Li, Wei Hu

Read the Press Release