Nunn Bush Oopopayi Bemveliso Ye-3D by Mateus Morgan is a highly esteemed winner of the very prestigious 2023 Ibhaso Lesilivere le-A' Design Award in Uyilo lweFilimu, iVidiyo kunye ne-Animeshini Competition Category.
IsilivereIfilimu· 2023
Nunn Bush Oopopayi Bemveliso Ye-3D
Client: Morgan Studio
Ibhaso Lesilivere le-A' Design Award Winner in Ifilimu Category
Verified Award Winner
Verify Award Status for #150585The Design
About Nunn Bush Oopopayi Bemveliso Ye-3D
Iprojekthi yenzelwe ukubonisa zonke iimpawu zemveliso ngendlela ejabulisayo ngokuba nolwazi kodwa ngaphandle kokucaphukisa. Injongo yayikukubonisa ukwakhiwa kwesihlangu. Impembelelo yeza ngophando malunga nezinto ezinokumela imveliso, njengendalo enayo yonke imibala kunye neemvakalelo. Isihlangu senziwe imodeli kusetyenziswa iifoto njengereferensi kunye nomgangatho onzima wobuchwephesha bemodeli ye-3D. Ukwenza imodeli, abaqulunqi basebenzisa isoftware yeC4D. Zonke izinto ezenziweyo zenziwe kusetyenziswa ukuthungwa kwesikhumba kunye nezinye iibrashi ze-photoshop. I-Vray yayisetyenziselwa ukunikezelwa kunye neHoudini yokulinganisa.
The Recognition
About the Ibhaso Lesilivere le-A' Design Award
Nunn Bush Oopopayi Bemveliso Ye-3D ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Nunn Bush Oopopayi Bemveliso Ye-3D iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Nunn Bush Oopopayi Bemveliso Ye-3D yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project was made to show all the features of the product in a fun way. Being a informative but without being annoying. The purpose was to show the construction of the shoe.
- Tags
- shoe, 3d animation, shoe animation, product animation, 3D, lookdev
- Production Technology
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software C4D. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and Houdini for Simulations
- Design Challenge
- The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- The inspiration came through the research about elements that could represent the product, like the nature with all the colors and mood.
- Project Duration
- 2 months
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Director: Mateus Morgan
Client: Nunn Bush
Briefing: Whitney Theriot
3D modelling and texturing: Mateus Morgan, Otavio Silveira, Carlos Masson
Animation: Mateus Morgan
Simulations José Rafael, Cadu Rosa
Sound Design Samuel Simionato
Motion Design: Vitor Fonseca
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