Bama Sunrise Ukuqulunqwa kweTiya by Tang Shengxing

Bama Sunrise Ukuqulunqwa kweTiya by Tang Shengxing is a highly esteemed winner of the very prestigious 2023 Ibhaso Lebhronzi le-A' Design Award in Uyilo lwePakheji Competition Category.

IbhronziIpakheji· 2023

Bama Sunrise Ukuqulunqwa kweTiya

by Tang Shengxing

Client: Bama Tea Co., Ltd

Ibhaso Lebhronzi le-A' Design Award Winner in Ipakheji Category

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Verified Award Winner

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Colors

The Design

About Bama Sunrise Ukuqulunqwa kweTiya

I-Bama Sunrise ngumqulu wokuqulunqwa oyilelwe ukugcina kunye nokubonisa iti yaseTshayina. Umxholo wolo yilo yikuphuma kwelanga, ophawu lwethemba kunye nobuhle eTshayina. Isitotem esidala saseTshayina selanga sibekwe phezu kwesitya, sinobuso obungqukuva obane obuphakamileyo obufuzisela ubuningi kunyaka wonke. Ibhokisi engaphandle ibonisa umboniso wokuphuma kwelanga eNtabeni yeTai kwiphondo laseShandong. Isikhongozelo seti senziwe ngobumba obosiweyo, ibhokisi engaphandle yenziwe ngephepha kunye nesinyithi. Umqulu opheleleyo umila ii-260 nge-220 nge-220 milimitha.

The Recognition

About the Ibhaso Lebhronzi le-A' Design Award

Bama Sunrise Ukuqulunqwa kweTiya ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Bama Sunrise Ukuqulunqwa kweTiya iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Bama Sunrise Ukuqulunqwa kweTiya iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: the theme of its design is “sunrise”, which is a symbol of hope and beauty in China. An ancient Chinese sun totem is used on the top of the can, with four raised round faces symbolizing abundance throughout the year. The design of the outer box adopts the sunrise scene in the Mount Tai, which is viewed as the Oriental go. Thus,
Dimensions & Packaging: 260mm×220mm×220mm
Production Technology: The main materials for packaging are ceramics and paper, and the outer box is composed of paper and metal. The tea pot is made of ceramic firing.
Inspiration: it is a product with a beautiful implied meaning. In the Shandong province of China rises Mount Tai, which is also the highest of the five great mountains in China. When appreciating the sunrise on Mount Tai, the sun rises from the sea of clouds, the mountains and heaven and earth covered with romantic red color. Everything is revived and full of vitality, inspiring me to create the tea packaging design.
Project Duration: This work was designed and produced in Shenzhen, China in July 2022, and was released in 3000 stores in the Chinese market in December of the same year. Incorporated selected exhibitions in Xiamen and Chengdu, China.
Patents: This design has obtained a design patent in China with patent number：ZL 2022 3 0736223.X
Image Credits: Designer/Shengxing Tang, Baohui Qiu, Jingfei Yang

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