Kanpai Umsebenzi Ophambili: Ipakheji Yotywala Bekhamkam by Hui Tu

Kanpai Umsebenzi Ophambili: Ipakheji Yotywala Bekhamkam by Hui Tu is a highly esteemed winner of the very prestigious 2024 Ibhaso Lentsimbi le-A' Design Award in Uyilo lwePakheji Competition Category.

IntsimbiIpakheji· 2024

Kanpai Umsebenzi Ophambili: Ipakheji Yotywala Bekhamkam

by Hui Tu

Client: Hungkung University

Ibhaso Lentsimbi le-A' Design Award Winner in Ipakheji Category

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Colors

The Design

About Kanpai Umsebenzi Ophambili: Ipakheji Yotywala Bekhamkam

Umbhalo Wencwadi: I-Kanpai lulwakhiwo lwepakheji yotywala bekhamkam eyenziwa kwiSixeko saseTaichung, eTaiwan. ISixeko saseTaichung yeyona ndawo inkulu kwilizwe laseTaiwan ekhulisa amakhamkam, kodwa utywala bekhamkam bendawo babunqabile, ngoko ke kwaphuhliswa indlela entsha yokulungiselela esi siselo. Igama elithi Kanpai lithetha ukusela liphele ngesiTshayina, kwaye libhekisela kumbhiyozo. Imifanekiso yezimo (geometric images) yeziqhamo zetankan neponkan eziyi-citrus zenza imiqondiso engundoqo yepakheji. Umbhaco wolusu lwekhamkam ubonakaliswa ngokugloswa kwenxalenye kunye nokungxwelerhwa. Ipakheji ilinganiswa ngobukhulu obuziimilimitha eziyi-80 nge-80 nge-240.

The Recognition

About the Ibhaso Lentsimbi le-A' Design Award

Kanpai Umsebenzi Ophambili: Ipakheji Yotywala Bekhamkam ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Kanpai Umsebenzi Ophambili: Ipakheji Yotywala Bekhamkam iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Kanpai Umsebenzi Ophambili: Ipakheji Yotywala Bekhamkam iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The geometric images of citrus tankan & ponkan are retrieved to form the main icons of Kansai packaging design. The texture of citrus skin is presented upon the printing skills of partial glazing and punching.
Dimensions & Packaging: 80 x 80 x 240 mm
Tags: Citrus Liqueur, Cheers, Taichung, Shi Gang.
Production Technology: pet three dimensional printing, partial glazing & punching.
Design Challenge: As the agricultural products are comparatively cheaper in retail pricing, the major task in this packaging design is to promote the product identity and corresponding pricing policy.
Research: This project is conducted based on Design Research in order to generate the most desirable result via repeating design modification based on sample consumers' feedbacks in various surveys. The sample slots were selected from higher education institutes, local community centres and on-line survey sources. The results suggest a strategy to retrieve the citrus geometric elements and colour as the two major elements in packaging design.
Inspiration: Taichung City serves as the largest planting area of citrus fruits in Taiwan. However, there is barely any citrus liqueur made by local produce. Therefore a newly developed processing skill was developed to create this brand new product, named after "Kansai" (means Bottoms Up in Chinese) to call for a celebration.
Project Duration: The project commenced in May 2022 and completed by October 2022 in Taichung City. The marketing activities were launched in December 2022.
Operation Flow: Chill, Twist-off and Kanpai.
Patents: Copyrights Hui Tu, 2022.
Image Credits: Image #1: Creator Hui Tu, Kanpai, 2022.
Image #2: Illustrator Hui Tu, Kanpai, 2022.
Image #3: Illustrator Hui Tu, Kanpai, 2022.
Image #4: Illustrator Hui Tu, Kanpai, 2022.
Image #5: Illustrator Hui Tu, Kanpai, 2022