Big N Ben Iipakeji zeAyisikhrim by Mohsen Koofiani

Big N Ben Iipakeji zeAyisikhrim by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 Ibhaso Lentsimbi le-A' Design Award in Uyilo lwePakheji Competition Category.

IntsimbiIpakheji· 2024

Big N Ben Iipakeji zeAyisikhrim

by Mohsen Koofiani

Client: Big N Ben

Ibhaso Lentsimbi le-A' Design Award Winner in Ipakheji Category

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Colors

The Design

About Big N Ben Iipakeji zeAyisikhrim

Olu yilo lunemibala ebambekayo. Ukusetyenziswa kweepateni zakudala zoyilo kunye nemibala eyahlukeneyo kunye nabalinganiswa abaziwayo baseNgilani, ababoniswe ngendlela elula, kwaye ngamnye kubo unamabali ahlukeneyo okuwaxelela, kuphakathi kweempawu zale ngqokelela yoyilo. Kungathi abalinganiswa baxelela ibali yaye bekhangela into ethile. Uyilo lunjalo kangangokuba lumele igama lebhrendi kunye nelizwe layo. Ecaleni kwepakethe, uhlobo lwemveliso nokuqulethwe yiyo kuboniswe ngqo.

The Recognition

About the Ibhaso Lentsimbi le-A' Design Award

Big N Ben Iipakeji zeAyisikhrim ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Big N Ben Iipakeji zeAyisikhrim iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Big N Ben Iipakeji zeAyisikhrim iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The use of old design patterns and different colors and well-known characters of England, each of which has different stories to tell, are considered unique features of this design series. The designs are such that it represents the name of the brand and its country. Next to the packaging, there is a direct reference to the type of product and its contents.
Dimensions & Packaging: PP container
Printing method: IML
IML Applicable, Tamper Evident, Microwave capability, freezer capability
Capacity: 170 ml
Mouth: 80 mm
Depth: 62 mm
Tags: Ice cream, Ice cream Package, colorful, London, Big ben, Package Design, Pattern Design
Production Technology: Designing and illustration done with Illustrator software. The packaging has a harmonious design structure and does a lot with little visibility.
Design Challenge: In the completed design, the biggest challenge of the designer was to come up with an idea and how to implement it in order to be able to introduce the product to the people according to its brand location and identity.
Research: Type of research: studies
Research objectives: Identifying brand identity in the design along with the visual appeal of packaging and mental storytelling
Data collection: All the research and studies were selected through the internet and selected books and stories.
Participants or Experiments: Because the purpose of the brand is clear, research is planned based on public interest based on books and stories.
Results: According to the viewer's knowledge of the content of the packaging, the viewer's eyes were ready to accept the design, and the results of this work were very satisfactory.
Inspiration: As it is clear from the name of the brand, all the design ideas are taken from England. Simple and dynamic character design inspired by famous British icons and characters.
Project Duration: This project started in November 2022 and continues until now.
Operation Flow: The colors and characters in this packaging have been able to depict the identity of the brand, and the simplicity of the characters and the passionate coloring of the design does not target the packaging to a certain age range and attracts everyone.
Image Credits: All of the images: Illustrator / Creator: Mohsen Koofiani