Martial Essence In Brew Umsebenzi Ophambili: Ipakheji Yotywala ngu-Zhejiang Sci-Tech University

Uyilo olubizwa ngokuba yi-Martial Essence In Brew Umsebenzi Ophambili: Ipakheji Yotywala olwenziwe ngu-Zhejiang Sci-Tech University ngumwini obekekileyo webhaso elinobukhazikhazi le-2024 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2024

Martial Essence In Brew Umsebenzi Ophambili: Ipakheji Yotywala

ngu Zhejiang Sci-Tech University

Umxhasi: Zhejiang Sci-Tech University

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

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Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#154615

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Martial Essence In Brew Umsebenzi Ophambili: Ipakheji Yotywala

Isicatshulwa Sencwadi: I-Martial Essence In Brew yiyilo lepakheji ye-Laojiuhan, utywala olucengiweyo oluvela eYongjia, eWenzhou. Uyilo lusebenzisa i-Fenglin Southern Fist, umdlalo wamaqhinga wasekuhlaleni, njengesona sixhobo sokubona esiphambili. Imigca esarawundeni egolide ichaza intshukumo ezintandathu zesiko, ngoxa igama lemveliso libhalwe ngesibhalo esikhulu esizothileyo. Ipateni yamathontsi ephantsi koonobumba bokugqibela ibhekisela kwinkqubo yokucengwa. Ibhotile inesigqubuthelo esimnyama esingacwayithiziyo kunye nesivalo sesinyithi segolide. Ibhotile nesivalo zikroliwe ngemifanekiso yeentaba nemilambo, into eyongeza umsindleko wemveli yommandla kunye nokubamba okungatyibiliki. Ibhotile iqulathe imililitha ye-500.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Martial Essence In Brew Umsebenzi Ophambili: Ipakheji Yotywala ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Martial Essence In Brew Umsebenzi Ophambili: Ipakheji Yotywala iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Martial Essence In Brew Umsebenzi Ophambili: Ipakheji Yotywala iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: A brewing process of an intangible cultural heritage brews Laojiuhan in Yongjia, Wenzhou. For its packaging, the design incorporates the Fenglin Southern Fist of Yongjia, also an intangible cultural heritage, as a creative element. It combines vivid martial arts images with vigorous calligraphy, and the black and gold colours present a sense of understated luxury. This design highlights the preciousness of Laojiuhan and pays tribute to and preserves the traditional culture.
Imilinganiselo nePakishini: Bottle: 500ml
Iithegi: Yongjia LAOJIUHAN, Fenglin Southern Fist, Intangible Cultural Heritage, Calligraphic Fonts, Cultural Inheritance
Ubuchwepheshe Bokuvelisa: The bottle features a subtle black matte finish, which is complemented by a metal cap in gold colour, giving it an understated yet luxurious texture, in keeping with the preciousness of distilling one hundred jins of yellow rice wine to get only three liangs of LAOJIUHAN. In addition, the bottle and cap are engraved with delicate mountain and river ornamentations, adding a unique visual appeal to the overall packaging design.
Umngeni Woyilo: In the design process, the challenge was showcasing the brewing feature and cultural depth. The designers outlined the classic movements of Southern Fist with concise lines to show strength and agility, echoing the handmade brewing and its benefit for meridian relaxation. The droplet pattern on the lower part of the character HAN symbolises its unique brewing process with preciousness. The bottle is engraved with delicate Yongjia mountain and river ornamentations, adding regional features.
Uphando: After conducting market research, the design team discovered that many liquor packaging designs blindly prioritise fancy visuals over regional cultural characteristics and depth, resulting in pretty but superficial packaging. To promote the local culture and create new market opportunities, the packaging of LAOJIUHAN ingeniously blends the intangible cultural heritage element of Fenglin Southern Fist with regional landscape features, resulting in a visual identity rich in brand recognition.
Inkuthazo: The packaging design draws inspiration from Yongjia Fenglin Southern Fist, utilising smooth golden lines to depict six classic movements that showcase vitality and strength, perfectly aligning with the benefit of Laojiuhan for meridian relaxation. Meanwhile, the product name is written in Xingkai with solid and bold strokes, and the droplet pattern on the lower part of character Han reflects the brewing process of Laojiuhan, which is collecting beads like sweat during distillation.
Ubude Beprojekthi: The project was designed and developed in June 2023 in Hangzhou and launched in October 2023 in China.
Ukuhamba Komsebenzi: The engraved mountain and river designs on the bottle and cap are both visually pleasing and functional. The embossed texture enhances the visual hierarchy and enriches the tactile sensation. Meanwhile, it symbolises Yongjia, the hometown of LAOJIUHAN, where fertile landscapes nourish excellent liquor, deepening consumer understanding and impressions of the product. In addition, the texture has an antislip effect, providing users with a more secure grip, especially when pouring liquor.
Amalungu Eqela: Feiyang Yuxue, Le He, Qingrui Du, Qingjie Zhang, Hongyi Wang