Dragon Year Gift Ukupakisha kweti ngu-Tao Ran

Uyilo olubizwa ngokuba yi-Dragon Year Gift Ukupakisha kweti olwenziwe ngu-Tao Ran ngumwini obekekileyo webhaso elinobukhazikhazi le-2024 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IntsimbiIpakheji· 2024

Dragon Year Gift Ukupakisha kweti

ngu Tao Ran

Umxhasi: Shenzhen Yixin Visual Brand Consultant Co., Ltd

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Ipakheji

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Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#157666

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Dragon Year Gift Ukupakisha kweti

Isipho soNyaka woDrego sisiyilo sokupakisha iti yePu'er, esenzelwe ukuba sibe sisipho soMnyhadala waseTshayina wenTwasahlobo. Uyilo lusekelwe kwidrego, isilo esithandwayo kwiintsomi zamandulo zamaTshayina, kunye nommandla weentaba yaseYunnan, apho iti yePu'er ivela khona. Idrego eyenziwe ngesandla ngobugcisa bokubhala nokupeyinta ngeinki idityaniswa nomfanekiso olula wedrego owenziwe ngesoftware yemizobo. Ukupakisha kwangaphandle okuzolileyo kuyahluka ngokupheleleyo kwisimbo esingqongqo seinki yokupakisha kwangaphakathi. Iphepha lekotini elenziwe ngesandla elivela kumaqela oluntu asekuhlaleni asekhaya liyaprintwa ngokusetyenziswa kwesikrini, ngoko lonke iqhekeza lilodwa kwaphela.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Dragon Year Gift Ukupakisha kweti ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Dragon Year Gift Ukupakisha kweti iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Dragon Year Gift Ukupakisha kweti iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Using calligraphy and ink painting as forms of expression, the illustrations and text of the "dragon" were hand drawn, and a concise "dragon" symbol was drawn using computer graphics software. The collision of the two shapes the unique temperament of the product. The restrained graphic style of the outer packaging and the wild ink style of the inner packaging form a strong contrast, which coincides with the refreshing and strong aftertaste of tea drinking.
Imilinganiselo nePakishini: 200mm x 200mm x 4mm
Iithegi: Packing，Tea packaging，Pu'er tea packaging，Dragon Year
Ubuchwepheshe Bokuvelisa: The packaging material adopts handmade paper unique to local ethnic minorities, which is environmentally friendly, simple, and rich in vicissitudes, expressing the ancient and cultural connotations of tea products.
Umngeni Woyilo: In terms of creation, it is necessary to inherit and activate local traditional culture, while realizing the inherent correlation between "Spring Festival", "Dragon Year", and "Tea"; In terms of material selection, Dai handmade cotton paper was used, which has a low production capacity. However, its long history, soft texture, and clear texture reveal the atmosphere of Eastern culture.
Uphando: In order to highlight the regional cultural characteristics of the product during the creative process, many attempts were made, and ultimately, the unique Dai handmade cotton paper was selected for screen printing, with each copy being unique.
Inkuthazo: The year of the dragon is approaching, and the dragon is an animal in ancient Chinese mythology, symbolizing auspiciousness. We took the theme of "Dragon" and drew inspiration from the geographical characteristics of Yunnan, China, the birthplace of "Pu'er tea", as well as the refreshing and strong aftertaste of the drink. We created packaging that showcases the characteristics of the product and the attributes of Dragon Year gifts.
Ubude Beprojekthi: The project started in Shenzhen in October 2023, was completed in Yunnan in December 2023, and was launched into the market for sales in Shenzhen in January 2014. Simultaneously achieving excellent sales performance.
Ukuhamba Komsebenzi: As the Dragon Year Spring Festival approaches, based on local cultural customs, we draw nutrients from ancient dragon totems and combine them with modern design contexts to create tea gifts that conform to the theme of the Dragon Year Spring Festival, showcasing the cultural taste of users.
Iipathenti: Copyright
Name: Tao Ran
Year: 2023

Trademark
Year: 2020-2030
Holder: Shenzhen Yixin Visual Brand Consultant Co., Ltd