Mirinda Global Refresh Umsebenzi Ophambili: Ipakheji Yeziselo by PepsiCo Design and Innovation

Mirinda Global Refresh Umsebenzi Ophambili: Ipakheji Yeziselo by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Ibhaso Lentsimbi le-A' Design Award in Uyilo lwePakheji Competition Category.

IntsimbiIpakheji· 2024

Mirinda Global Refresh Umsebenzi Ophambili: Ipakheji Yeziselo

by PepsiCo Design and Innovation

Client: PepsiCo

Ibhaso Lentsimbi le-A' Design Award Winner in Ipakheji Category

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Verified Award Winner

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Colors

The Design

About Mirinda Global Refresh Umsebenzi Ophambili: Ipakheji Yeziselo

Umbhalo Wencwadi: I-Mirinda Global Refresh yiyilo lepakheji yeziselo elenzelwe uphawu lweziselo ezinegesi. Ipakheji inika olu phawu indlela ecacileyo, ehlaziyiweyo nehlukileyo kwicandelo leziselo ezinegesi. Ulwimi lombono luyavutha, lulwemveliso, kwaye luyingqamva, luphuhliswe ngengqiqo yabaphulaphuli abatsha, abasetyenziswa kobuxhaka-xhaka bedijithali kwaye abathanda umbono ojolise kubume. Uyilo kwakhona lubonisa ilifa lophawu lweentlobo ezimangalisayo neentsha zeziqhamo. Inkangeleko ehlaziyiweyo ijolise ekwakheni ulwazi olukhulu nasekunceden'uphawu ukuba luvele ngokugqamileyo kwimarike yangoku.

The Recognition

About the Ibhaso Lentsimbi le-A' Design Award

Mirinda Global Refresh Umsebenzi Ophambili: Ipakheji Yeziselo ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Mirinda Global Refresh Umsebenzi Ophambili: Ipakheji Yeziselo iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Mirinda Global Refresh Umsebenzi Ophambili: Ipakheji Yeziselo iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Known for its flavorful burst of refreshment, Mirinda is driven by a legacy of launching new and surprising fruity innovations. However in recent years, the brand determined it needed to drive greater awareness and distinction in the Carbonated Soft Drink (CSD) category. Mirinda needed a newly differentiated and updated point of view to stand out in the current market.
Inspiration: The Design Team approached this brand restage with the tastes of Gen-Z in mind. Creativity is cultural currency for this digital-first and hyper-visual generation, where memes, emojis, and remakes are worth a million words. We know the updated look and feel had to be more vibrant, authentic, creative and modern for Gen-Z to take notice.

Read the Press Release