Mirinda Plus Restage Umsebenzi Ophambili: Ipakheji Yeziselo ngu-PepsiCo Design and Innovation

Uyilo olubizwa ngokuba yi-Mirinda Plus Restage Umsebenzi Ophambili: Ipakheji Yeziselo olwenziwe ngu-PepsiCo Design and Innovation ngumwini obekekileyo webhaso elinobukhazikhazi le-2024 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2024

Mirinda Plus Restage Umsebenzi Ophambili: Ipakheji Yeziselo

ngu PepsiCo Design and Innovation

Umxhasi: PepsiCo

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

26,044

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#159637

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Mirinda Plus Restage Umsebenzi Ophambili: Ipakheji Yeziselo

Umbhalo Wencwadi: I-Mirinda Plus Restage yipakheji eyenzelwe iziselo ezinencasa yeziqhamo ezithengiswa eYiputa. Isoda yesiselo esithandwa kakhulu kwiimbutho ezikhethekileyo nakwiindibano zoluntu eYiputa, apho uninzi lwabantu bangaseliyo utywala. I-Mirinda Plus iqulathe isoda enencasa encinci yejusi, into efanelekileyo kwiimbutho ezinjalo. Ipakheji isebenzisa inkqubo yovakalelo lokubona ekhazimlayo ejolise ekwenzeni impembelelo emini nangokuhlwa. Uyilo lubeka i-Mirinda Plus njengenguqulelo ekhulileyo ye-Mirinda, isoda enencasa yeziqhamo eyaziwayo kwihlabathi jikelele.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Mirinda Plus Restage Umsebenzi Ophambili: Ipakheji Yeziselo ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Mirinda Plus Restage Umsebenzi Ophambili: Ipakheji Yeziselo iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Mirinda Plus Restage Umsebenzi Ophambili: Ipakheji Yeziselo iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Mirinda is a brand known for its refreshing fruity flavors and playful personality. In Egypt, most people don’t drink alcohol, and so the most popular beverage at special occasions and social gatherings is soda. Mirinda PLUS features soda with a hint of juice, which makes it a perfect fit for this space. To position Mirinda PLUS as a go-to evening beverage for the Egyptian market, we gave it a vibrant revamp that makes an impact day and night.
Inkuthazo: To stand out, Mirinda PLUS needed to elevate its visual identity system. Our goal was to create an iconic look and that clearly differentiated Mirinda PLUS. We wanted to set Mirinda PLUS apart as a more mature version of Mirinda, our fruit-flavored soda that’s known around the world.

Funda Uxwebhu Lweendaba

Okuxhasiweyo