Pepsi Super Bowl LVII Alumitek UMsebenzi ophambili: Ipakheji Yesiselo by PepsiCo Design and Innovation

Pepsi Super Bowl LVII Alumitek UMsebenzi ophambili: Ipakheji Yesiselo by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Ibhaso Lebhronzi le-A' Design Award in Uyilo lwePakheji Competition Category.

IbhronziIpakheji· 2024

Pepsi Super Bowl LVII Alumitek UMsebenzi ophambili: Ipakheji Yesiselo

by PepsiCo Design and Innovation

Client: PepsiCo

Ibhaso Lebhronzi le-A' Design Award Winner in Ipakheji Category

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Verified Award Winner

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The Design

About Pepsi Super Bowl LVII Alumitek UMsebenzi ophambili: Ipakheji Yesiselo

Umbhalo Wencwadi: I-Pepsi Super Bowl LVII Alumitek libhotile yesiselo eyenziwe ngenani elilinganiselweyo, eyenzelwe umnyhadala omkhulu webhola ekhatywayo owawubanjelwe eFinikisi, e-Arizona. Uyilo lufumana ugqirha kwindawo yentlango engqongileyo, edume ngesibhakabhaka esibanzi kunye nezityalo nezilwanyana ezizodwa. Umbala oguqukayo ovelisa umtsalane oqhubeka usuka kumnyama uye kwimfusa aze uye kwiorenji, ukhumbuza ngokuphuma kwelanga eArizona. Amandla okushicilela aye afakwa umgama ukwenzela ukwakha imvakalelo yobunzulu. Imifanekiso emnyama ibekwe kulo lonke ihlabathi lentlango elinamahlwahlwa nezityalo, ihlonipha izilwanyana zasekhaya ezifana neengcuka, iinyoka neediya.

The Recognition

About the Ibhaso Lebhronzi le-A' Design Award

Pepsi Super Bowl LVII Alumitek UMsebenzi ophambili: Ipakheji Yesiselo ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Pepsi Super Bowl LVII Alumitek UMsebenzi ophambili: Ipakheji Yesiselo iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Pepsi Super Bowl LVII Alumitek UMsebenzi ophambili: Ipakheji Yesiselo iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Set against one of the most stunning natural landscapes, Phoenix, Arizona, is home to awe-inspiring sunsets, canyons, and vistas. The desert city’s sweeping scenery has inspired artists throughout history, and in 2023 we joined their ranks when we designed a limited edition Pepsi bottle celebrating the host of the year’s ultimate football event.
Inspiration: Our team drew inspiration from the local landscape known for its vast sky and unique flora and fauna. We pushed the limits of printing capabilities to create depth with a vibrant black-to-purple-to-orange gradient, capturing the awe of an Arizona sunrise. Discoverable silhouetted icons pepper the desert landscape filled with cacti and bushes, paying homage to the wildlife of Arizona, including coyotes, snakes, birds and more.

Read the Press Release