Threegun Uyilo Lokupakisha ngu-E2W Studio

Uyilo olubizwa ngokuba yi-Threegun Uyilo Lokupakisha olwenziwe ngu-E2W Studio ngumwini obekekileyo webhaso elinobukhazikhazi le-2025 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2025

Threegun Uyilo Lokupakisha

ngu E2W Studio

Umxhasi: E2W Studio

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

11,154

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#167210

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Threegun Uyilo Lokupakisha

Ukusukela ekusekweni kwayo, iThreegun ibisoloko isebenzisa umbala obomvu, umbala onezimpande ezinzulu kwisithethe saseTshayina, njengento ephambili yesazisi sayo esibonakalayo. Umbala obomvu uthathwa njengenye yeempahla ezibalulekileyo ezimele zigcinwe kwinkqubo yokubonakalayo yebhrendi. Ukusetyenziswa ngokucwangcisiweyo kweenkqubo zegridi ekupaketsheni kudibanisa uyilo. Malunga nomva wepakethe, umyili udibanise ngendlela yanamhlanje uphawu lwesithathu kuyilo lwepateni. Le motif ibe yimpahla ebalulekileyo yokubonakalayo yeThreegun, iqhubeka nokudlala indima ebalulekileyo kuyilo lwabo lokubonakalayo olulandelayo.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Threegun Uyilo Lokupakisha ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Threegun Uyilo Lokupakisha iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Threegun Uyilo Lokupakisha iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: As a Chinese underwear brand established in 1937, Threegun has various products. Consequently, the most challenging aspect of this project lies in distinguishing and unifying these products. Instead of utilizing patterns and icons, designer have opted for the use of Chinese characters. The selected font is Kaiti, which has a strong sense of humanism and aligns perfectly with Threegun's humanistic culture.
Imilinganiselo nePakishini: Width 58mm x Depth 134mm x Height 255mm
Iithegi: Humanity, Classic elegance, Modern oriental aesthetics, Warmth, Brand identity
Ubuchwepheshe Bokuvelisa: In terms of appearance, we have extracted the specifications and names of the products into Chinese characters as the core identification elements of the symbol. The condensed Chinese characters enable consumers to establish recognition of products and make it easier for them to remember the brand.
Umngeni Woyilo: It is difficult to see any direct relationship between design and cost in this project, but the sorting and classification system hidden behind the scenes is the key to reducing costs. THREEGUN has developed a wide range of products over 80 years of brand history, with many different specifications under each product line. The design system that clarifies these product lines and specifications is the key to significant cost savings behind the scenes.
Uphando: In the Chinese market, especially in the underwear category, using Chinese characters as brand identity and functional identity is the first of its kind, especially when we have cleverly integrated them into a cohesive visual language, which is an area that other brands have yet to venture into.
Inkuthazo: As a time-honored brand in China, Threegun selected Chinese characters to convey warm and humanistic feelings. As a national brand, using Chinese characters is a better way to communicate with consumers and to form brand recognition.
Ubude Beprojekthi: The project was completed in 2024.
Ukuhamba Komsebenzi: More importantly, it helps the brand review systematically, enabling them to plan their product lines and strategic planning more effectively.
Amagunya Emifanekiso: Floating Stop