Kolompeh Umsebenzi Ophambili: Ipakheji yeQhewukhehle ngu-Sajad Izadi

Uyilo olubizwa ngokuba yi-Kolompeh Umsebenzi Ophambili: Ipakheji yeQhewukhehle olwenziwe ngu-Sajad Izadi ngumwini obekekileyo webhaso elinobukhazikhazi le-2025 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2025

Kolompeh Umsebenzi Ophambili: Ipakheji yeQhewukhehle

ngu Sajad Izadi

Umxhasi: Reza Sweets and Nuts

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

12,175

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#170085

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Kolompeh Umsebenzi Ophambili: Ipakheji yeQhewukhehle

Isicatshulwa Sencwadi: I-Kolompeh yiyilo lepakheji yeeqhewukhehle zesiko laseKerman ezizaliswe ngeedeyithi kwaye zenziwe zamnandi ngeswekile yeziqhamo zomdiliya. Ibhokisi yenziwe ngekhadibhodi eyaleliswe ngezinto ezisekelwe emanzini ukuze ipakheji ihlale ikhusela indalo. Umzobo ugubungela imiphezulu, ubonisa iimpawu ezikhuthazwe ookhokho baseKerman, ezineendevu ezinde kunye neempahla ezihonjiswe ngeepateni zesiPersi. Imibala yegolide neshushu eshicilelweyo ibonisa umgangatho, kwaye umbala ngamnye ubhekisela kuncasa oluthile. Iiqhewukhehle zicwangciswe ngaphakathi kwiphepha lewekisi lokutya elifanelekileyo. Uyilo lunxibelelanisa ubugcisa bendawo nemarike yale mihla.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Kolompeh Umsebenzi Ophambili: Ipakheji yeQhewukhehle ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Kolompeh Umsebenzi Ophambili: Ipakheji yeQhewukhehle iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Kolompeh Umsebenzi Ophambili: Ipakheji yeQhewukhehle iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: For years, traditional products In Iran have faced limited acceptance. People are turning to industrial food products, and old brands hold no significant place In the market. Kolompeh are health-oriented cookies; grape syrup has been used to sweeten them, and they contain date-filled center. After eating them, you feel energized and not weighed down. The Reza brand aims to Introduce these high-quality products to the market with fresh approach.
Imilinganiselo nePakishini: Width:224mm Depth:55mm Height:224mm
Iithegi: Packaging design, Sweets , Design, Graphic Design, Illustration
Ubuchwepheshe Bokuvelisa: In the production of this packaging, water-based materials have been used for coating the cardboard to ensure It Is environmentally friendly. In printing, efforts have been made to ensure the colors are sharp and vibrant so that they stand out better on store shelves. The color gold has been used to evoke a sense of value and premium quality In the product. The pastries are arranged Inside the box using food-grade wax paper.
Umngeni Woyilo: Creating a cohesive visual Identity that aligns with culture and art, while also Implementing and simplifying it appropriately for the younger, modern generation. One of the biggest challenges for the designer has been ensuring the audience correctly understand's the product during purchase. To maintain the Integrity of the design style, they couldn't use a realistic Image of the product In the Illustration.
Uphando: The design research team concluded that many similar products In the market have not Incorporated Iranian and Kermani art, creating a gap between culture, art, and the market, which makes the product appear weak and less appealing to the end consumer. After nearly two years of production, the product Is receiving Increasing acceptance every day.
Inkuthazo: In the past and throughout the history of Kerman, people engaged In dancing and celebration at gatherings. Considering that this product Is rooted In the history and culture of the city of Kerman, the characters are designed to resemble the ancestors of the people of Kerman, featuring men with long mustaches and clothing adorned with Persian patterns. The Illustration evokes memories of the celebrations and gatherings of the people of Kerman, which they hold dear.
Ubude Beprojekthi: The project started In August 2022 in Kerman and finished In May 2023 In tehran and was launched In the Kerman market.
Ukuhamba Komsebenzi: At first glance, It Is the colors and shapes that play their role. a product that has transcended market frameworks and leans more toward the art of Illustration. Kolompeh Is executed as line art on the background of the packaging. The audience sees It, but the main focus Is on the art of Illustration. The audience should become Immersed In the Illustration and only then pay attention to the contents of the package. The color of each product Is associated with Its flavor.
Amalungu Eqela: Graphic Designer: Sajad Izadi
Amagunya Emifanekiso: Graphic Designer: Sajad Izadi