Eternal Moon Umsebenzi Osisiseko: Ipakheji YeMooncake ngu-Sha Feng and Jiayi Lu

Uyilo olubizwa ngokuba yi-Eternal Moon Umsebenzi Osisiseko: Ipakheji YeMooncake olwenziwe ngu-Sha Feng and Jiayi Lu ngumwini obekekileyo webhaso elinobukhazikhazi le-2025 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2025

Eternal Moon Umsebenzi Osisiseko: Ipakheji YeMooncake

ngu Sha Feng and Jiayi Lu

Umxhasi: Eternal Moon

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

16,684

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#171257

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Eternal Moon Umsebenzi Osisiseko: Ipakheji YeMooncake

Umbhalo Wencwadi: I-Eternal Moon libhokisi lesipho eyilelwe iimooncake. Ipakheji ibonisa umxholo we-Mid-Autumn ngembono ebanzi, ishiya bucala iintsomi zesintu ize igxile kunaphakade lwenyanga kunye nesiphelo esabelwana ngaso sabantu. Umsebenzi wobugcisa ubonisa inyanga kwiimeko ezisibhozo: umlilo, iintyatyambo, amatye, amafu, ulwandle, umoya, iintaba, kunye nehlathi. Kusetyenziswe uhlobo lokuprinta lombala okhethiweyo kunye nokushushu-stamping. Ibhokisi elingaphandle lilinganiselwa kwi-335 nge-75 nge-195 milimitha, kwaye liqulathe amabhokisi amancinane e-mooncake ali-70 nge-70 nge-35 milimitha.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Eternal Moon Umsebenzi Osisiseko: Ipakheji YeMooncake ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Eternal Moon Umsebenzi Osisiseko: Ipakheji YeMooncake iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Eternal Moon Umsebenzi Osisiseko: Ipakheji YeMooncake iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: "Eternal Moon" 2023 Mid-Autumn Art Gift Box. We chose to talk about an ancient proposition from another perspective, no longer using Chang'e flying to the moon as the background, nor the moon rabbit pounding medicine, but standing in the context of the post-epidemic era, from a more grand and broad standpoint, we discussed the community of human destiny and the eternity of the moon.
Imilinganiselo nePakishini: Gift Box Length 335mm x Width 75mm x Height 195mm，Mooncake Box Length 70mm x Width 70mm x Height 35mm.
Iithegi: Branding, Packaging, Eternal Moon
Ubuchwepheshe Bokuvelisa: The printing technologies we use are spot color printing and hot stamping process.
Umngeni Woyilo: The challenge of packaging design lies in how to cleverly integrate the moon with natural elements such as wind, fire, and clouds, and construct a harmonious and symbiotic natural community through design. This creative process is extremely complex and challenging, and tests the designer's deep understanding of natural aesthetics and innovative expression capabilities.
Inkuthazo: The inspiration for the packaging comes from the energy balance between the moon and 8 different fields on the earth, which are divided into the moon in fire, the moon in flowers, the moon in stones, the moon in clouds, the moon in the sea, the moon in the wind, the moon in the mountains, and the moon in the forest. Share a box of food with worthy people, treasure a theme painting together, or convey a bit of friendship to others, and put an end to the barriers of the past three years.
Ubude Beprojekthi: The project started in June 2023 in Suzhou, China and finished in August 2024 in Suzhou, China.
Ukuhamba Komsebenzi: With unique design perspective and exquisite craftsmanship as its core, the packaging is committed to using cutting-edge design concepts, subverting traditions, and carefully reshaping a mooncake brand that fits the aesthetics and needs of consumers in the new era.
Iipathenti: Copyrights belong to Suzhou SoFeng Design Co.,Ltd., 2023.
Amalungu Eqela: Creative Director：Sha Feng, Art Director: Jiayi Lu, Photographer：Jiayi Lu
Amagunya Emifanekiso: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2024.