Ankodoki Primary Function: IJeli yeMbotyi eswiti ngu-Fumiko Okazeri

Uyilo olubizwa ngokuba yi-Ankodoki Primary Function: IJeli yeMbotyi eswiti olwenziwe ngu-Fumiko Okazeri ngumwini obekekileyo webhaso elinobukhazikhazi le-2026 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2026

Ankodoki Primary Function: IJeli yeMbotyi eswiti

ngu Fumiko Okazeri

Umxhasi: KINOSHITASEIAN Co., Ltd.

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

8,052

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#176283

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Ankodoki Primary Function: IJeli yeMbotyi eswiti

Book Text: Le phakheji yenzelwe uthotho lwe-yokan oluqaliswe ngumenzi we-bean paste waseJapan osele eqalile kudala. Ngelixa igcina ixabiso lakudala le-yokan, iyaqhawula umkhwa wesimo somqamelo onzima we-phakheji. Uyilo olukhumbuza ixesha lakudala kodwa olungaxhalabanga luzisa ubufudumalo nokufikeleleka, oluhambelana ngokugqibeleleyo nencasa yendalo nelula yeziswiti. Yamkelwe nkqu ngabo bangaqhelananga ne-wagashi, ixatyiswe kakhulu kwaye iphumelele amabhaso amaninzi kwaJapan nakumazwe angaphandle.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Ankodoki Primary Function: IJeli yeMbotyi eswiti ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Ankodoki Primary Function: IJeli yeMbotyi eswiti iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Ankodoki Primary Function: IJeli yeMbotyi eswiti iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: While preserving the authentic value of traditional yokan, this design redefines the conventional image of heavy packaging. By incorporating hand-drawn ingredient illustrations and vivid visuals, it creates a friendly, casual impression that evokes both nostalgia and warmth. The additive-free, naturally colored taste is conveyed through an organic expression, appealing even to audiences unfamiliar with wagashi.
Imilinganiselo nePakishini: Width 30 mm x Depth 18 mm x Height 82 mm
Iithegi: Casual style, watercolor illustration, organic concept, reinterpretation of tradition, Japanese sweets, modern wagashi, natural texture, cheerful experience
Ubuchwepheshe Bokuvelisa: Each individual package uses coated cardboard designed to withstand contact with liquid yokan during production. For the gift box, a refined, subdued color palette was selected to convey dignity as a present. While maintaining an elegant atmosphere, the vivid visual impact revealed upon opening enriches the experience, transforming the moment of enjoying traditional Japanese sweets into a special, delightful occasion.
Umngeni Woyilo: The project initially focused on ohagi, a fresh confection of bean paste and glutinous rice. However, issues of short shelf life and waste posed significant risks. Leveraging expertise in yokan, we proposed shifting from a five-piece to a ten-piece concept. With yokan’s year-long shelf life, the plan evolved into developing eight varieties. Though production volume and time demands were challenging, the result was a vibrant and distinctive lineup.
Uphando: We purchased yokan from long-established to newly opened confectioners, analyzing packaging design, its relation to taste, and structural details. Inspiration was also drawn from other wagashi and even Western sweets. The study revealed the need to address both individual enjoyment and gift-giving. Thus, adjustments such as edge treatments of illustrations when boxed and fine refinements were applied to elevate overall quality.
Inkuthazo: This project originated when a long-established bean paste manufacturer, primarily engaged in OEM production, launched its own brand. Entering the BtoC market represented a significant challenge, particularly in contemporary Japan where Western confectionery is more favored. The key issue was how to effectively reach younger generations less familiar with traditional Japanese sweets.
Ubude Beprojekthi: This private label store opened on May 30, 2024.
Ukuhamba Komsebenzi: In social gatherings, the assortment of yokan varieties encourages lively communication, as guests enjoy choosing and sharing different flavors together. Since every type is made without additives, they can be enjoyed safely and with peace of mind by children and families alike.