Wakayama Umeshu Series Primary Function: Iwayini Yeplum ngu-Fumiko Okazeri

Uyilo olubizwa ngokuba yi-Wakayama Umeshu Series Primary Function: Iwayini Yeplum olwenziwe ngu-Fumiko Okazeri ngumwini obekekileyo webhaso elinobukhazikhazi le-2026 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2026

Wakayama Umeshu Series Primary Function: Iwayini Yeplum

ngu Fumiko Okazeri

Umxhasi: fodesign Inc.

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

7,848

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#176284

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Wakayama Umeshu Series Primary Function: Iwayini Yeplum

Book Text: Esuka eWakayama, eJapan kuza iwayini yeplum enevumba elimnandi kunye nejeli yewayini yeplum ehlaziyayo. Ephefumlelwe ngumbono wokutshintshiselana ngenkcubeko kunye namadibano asekelwe kwisithethe saseTshayina, uyilo lubonisa ngokucacileyo imvakalelo yaseJapan ngokusebenzisa ulwakhiwo oluthambileyo kunye nemizobo enobunono. Xa iibhotile ezimbini zibekwa ecaleni kwesinye, zenza umboniso wendoda nomfazi bedibana-okubanjwe ngaphakathi koyilo lokupakisha. Njengesipho esivela eJapan, esisikelelwe ziintaba ezizukileyo, ulwandle, imimoya yolwandle, kunye nelanga elikhanyayo, sihamba neentlanganiso ezivuyisayo kwiTshayina ekude.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Wakayama Umeshu Series Primary Function: Iwayini Yeplum ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Wakayama Umeshu Series Primary Function: Iwayini Yeplum iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Wakayama Umeshu Series Primary Function: Iwayini Yeplum iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: In introducing Japanese sake to the Chinese market, the design aimed to express authentic Japan. The packaging is simple yet refined, employing soft colors, grand landscapes of Wakayama, and clean Japanese typography to convey its atmosphere. The illustration, crafted by layering cut paper, adds depth of color and texture. When two bottles are placed together, they depict the meeting of a man and woman, embodying the concept of enjoying sake through encounters and connections.
Imilinganiselo nePakishini: Width 60 mm x Depth 60 mm x Height 295 mm
Iithegi: Simple design, emotional expression, paper collage illustration, human connection, encounter theme, Wakayama nature, Japanese culture, serene moment, warm atmosphere, handcrafted texture
Ubuchwepheshe Bokuvelisa: The frosted bottle, chosen for its gentle impression, is paired with a label finished in velvet PP. Its silicone-like texture offers both a pleasant touch and a sense of luxury. The sealing label combines muted gold foil with a matte surface, achieving refinement while retaining softness. Overall, the design emphasizes a gentle impression, enhancing the concept with a strong sense of storytelling.
Umngeni Woyilo: Translating a concept rooted in Chinese exchange culture into a distinctly Japanese expression was not simple. Through repeated discussions with the client, we deepened mutual understanding, seeking a balance that embraced the continent’s passionate sensibility while retaining a soft, delicate Japanese touch. Layered paper illustrations and the gentle textures of frosted bottles and label stock gradually built up a refined sense of Japaneseness.
Uphando: We researched China’s drinking culture and why Japanese alcohol is welcomed there. To reassess the essence of Japaneseness in design, we revisited packaging and visuals seen daily in stores, analyzing them with fresh eyes. This led us to reinterpret cultural subtlety, the beauty of empty space, and the elegance of hiragana and kanji, incorporating these qualities into the package design and product naming.
Inkuthazo: Wakayama is Japan’s top plum producer, known for thick flesh and rich aroma. Its umeshu is acclaimed worldwide for flavor and fragrance. In China, fruit liqueurs and low-alcohol drinks are rising in popularity, with Japanese sake especially loved by the young. Family and friendship are deeply valued, and sharing drinks embodies such moments. This project began with the wish to offer sake that accompanies happy times with supportive friends.
Ubude Beprojekthi: It was exported and sold in Hangzhou, China in November 2022.
Ukuhamba Komsebenzi: The rich, aromatic flavor of umeshu and the refreshing, springy texture of umeshu jelly can be enjoyed in different scenes, allowing you to choose according to your mood and occasion.
Amagunya Emifanekiso: Illustrator Yuri Mizutani